Audi, the top car company in winter sports, has gained its collaboration with the International Skiing Federation (FIS) until the 2025-2026 season. The trade will permit Audi to continue supporting the FIS and other national alpine teams as the exclusive automotive industry associate. Audi will also view its electric types and provide sustainable supreme mobility at the skiing World Cup sports.

The collaboration between Audi and FIS has a long and glorious history, dating back to 2005, when Audi became the lead title financer of the Alpine Ski World Cup. Since then, Audi has been a leading force behind the building and representation of alpine skiing and other winter sports categories, such as ski cross, Nordic combined, cross nation, and ski jumping. Audi has also been an honored sponsor of the FIS Alpine World Ski tournaments seven times.

Audi to support the latest and grandest venues on the skiing World Cup calendar

The 2023–2024 skiing World Cup season will have some new and premium venues on the calendar, which Audi will lead as a partner. One of them is Mont-Tremblant in Quebec, Canada, which will make its debut on the tour by organizing two women’s giant slaloms in December. On the other hand, Zermatt-Cervinia will organize the first-in-time cross-border races in World Cup history, with downhills taking place in both Switzerland and Italy.

Audi will also be present at some of the most popular and amazing race locations in Europe, such as Kitzbühel in Austria, where the iconic “Streif” downhill takes place, or Wengen in Switzerland, where the longest downhill race on the circuit, the Lauber Horn, is held. Audi will bring its company values of athleticism, technology, and modernism to these sports and build exciting experiences for fans and athletes.

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Audi to present its electric models at the Skiing World Cup sports

As part of its deal with sustainability and innovation, Audi will use the Skiing World Cup sports as a stage to display its electric models, such as the Audi e-Tron GT, which was uncovered in San Francisco in September 2018. The e-Tron GT is the first all-electric model of the icon with four rings, and accessories a powerful performance, and a sleek style.

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Audi will also make the entire automobile fleet for the FIS and the national alpine teams, making sustainable luxury mobility a reality. Moreover, Audi will provide its technical know-how to some teams, who will train at the Audi Wind Tunnel Center in Ingolstadt.

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