The Florida Panthers might have won the Stanley Cup based on sheer talent, but we can’t leave out the effects that their pre-game traditions have had on their luck. Apart from the drum banging before the games and the locker room banter that the team has going, newest Bruins recruit Brad Marchand has introduced the Dairy Queen tradition wherein, the team hits up the franchise before the games.

Now, in order to celebrate the Panther’s commitment to the tradition through the Stanley Cup victory, Dairy Queen has made a change to their menu. According to a post on X made by Tim Reynolds, Dairy Queen has added a ‘Brad Blizzard’ to their menu, changing the name of their iconic dessert for the day and also promising a brief visit with Marchand himself, who was said to be sitting in from 11 am.

To contextualize the whole thing, Brad Marchand hasn’t taken this whole Dairy Queen thing lightly. How could after being at the center of yet another crime scene: Blizzardgate. It started when Marchand was spotted eating a spoonful of what looked like a Blizzard in between periods of Game 3, sparking all kinds of furor. But Marchand cleared the air up himself. “It was honey. I was having honey,” Marchand later said. “It was a spoonful of honey.” Nonetheless, the association with Marchand and DQ had already been made.

Nonetheless, he’s been giving a lot of business to the fast food chain, with a recent receipt put out on X sharing his recent bills, it’s clear that the center has been ordering blizzards in the hundreds, so no wonder this is the dessert being names after him, from S’mores to the Choco Extreme to the Butter Fingers, to the Reeses to the Fluffernutters, Marchand has been going wild! The center has been racking up bills amounting to $38,431!

Brad Marchand and his infamous sweet tooth

Just in case anyone was wondering whether this whole blizzard extravaganza was a one off incident, think again. Brad Marchand, the very scorer of those six goals in the final series against the Edmonton Oilers, has, for a long time vouched for his sweet tooth, and had in 2019 done a collaboration with Mass Hole Donuts, a Boston based company. And, the marketing managers wasted no time alluding to the best possible Marchand dessert tie up, i.e., the lick!

As any avid hockey fan would know, Brad Marchand is known for his unusual aggressor tactics, including licking people! In a well known incident Marchand literally licked Tampa Bay Lightning’s Ryan Callahan on the face just to instigate the guy. Mass Hole Donuts didn’t miss out on the opportunity to reference Marchand’s infamous licking in their collaboration, saying in their competition to name a vanilla dipped donut, “don’t reference licking (health department will audit us).”

Marchand has even extended his sweet tooth into the ice cream industry famously having ranked chocolate before vanilla, strawberry, cookie dough and mint chocolate chip during a small interlude while he was with the Boston Bruins, so the center is known for his on ice tactics and off ice taste-tics, especially when it comes to dessert, but Dairy Queen, has somehow, always managed to be a staple for Marchand.

In an interview on the subject the player said, “I have to have Dairy Queen every day, which I’m not opposed to,” giving us an insight into his dietary habits that seem to go hand in hand with his performance on the ice. We’ll see July 1st if its the Dairy Queens in the sunshine state that are benefiting from Marchand’s loyalty or whether he moves somewhere else