Is there anything Christian Pulisic can’t do? The USMNT forward is no stranger to delivering standout performances on the pitch, tantalizing fans with his skills, goals, and technical brilliance. And with that, it’s no surprise to see his stardom extend beyond the field. But who would have thought that Pulisic’s popularity would hand his domestic side a major financial boost, even placing him on the podium alongside a revered winner of the beautiful game like Luka Modric.

There are several ways to learn about a player’s fandom. Beyond millions of social media followers or the count of fans shouting one’s name, the number of jerseys that a particular player has managed to sell says it all. Similar has been the case for Christian Pulisic, who seems to have gotten notice from many with his AC Milan jersey sales.

Sure, he may not be number one, as club veteran and Croatian icon Modric takes that spot. Since arriving from Real Madrid, Modric’s influence has rejuvenated AC Milan. While you may be thinking Mr. Captain America must be second on this list, that’s again not the case, as Rafael Leao takes that spot. According to a report from Luca Bianchin of La Gazzetta dello Sport, Pulisic’s shirt is currently the third best-selling jersey among Milan players.

This is no surprise considering the performances he has been giving for the Rossoneri since joining them in 2023. According to SempreMilan.com, Pulisic’s arrival sparked massive benefits in the commercial market, as he sold more jerseys in the USA. They reported that it increased to 147%, which could result from AC Milan becoming the most-watched Italian team in America because of Pulisic. The American soccer star has 7.7 million followers on Instagram, and AC Milan’s influence in the USA has grown significantly. Big names often dominate fan demand, and as expected, Pulisic has quickly carved a spot among AC Milan’s most sought-after stars. 

Earlier this weekend, AC Milan cruised past Lecce with a 3-0 win in the Coppa Italia second round. Christian Pulisic might not have started the match, but he did come off the bench to add a third for his team around the hour mark. The 27-year-old forward’s goal off the bench only underlined the form he has been carrying. Just a week earlier, he starred in another 3-0 win in a Serie A game over Udinese with two goals and an assist. And guess what? These back-to-back displays have seen fans flock to stores to buy his jersey, pushing the player toward some remarkable milestones.

Thanks to his impeccable form, Pulisic has scored 38 goals and 21 assists since joining Milan and continues to have a telling influence in the attacking phase. The numbers stretch further. His performance against Udinese also placed him in rare company, making him just the second USMNT player in the last 20 years to produce two goals and an assist in a single game in Europe’s top leagues, after Jordan Pefok’s Ligue 1 feat in 2018.

So, it’s only natural to see him become a part of AC Milan’s legacy. Then again, even if he has been doing everything in his power to deliver greatness for the club, both on the pitch and financially, will the club reward him with something, say, a new contract, perhaps?

Christian Pulisic’s AC Milan future could crack wide open

Christian Pulisic is still with AC Milan, and his contract extends to the summer of 2027. However, there have been all kinds of reports about his long-term future, something that apparently should have already been put to bed. At least journalist Matteo Moretto via Goal says so, insisting everyone expected the American to sign an extension earlier in 2025.

However, talks came to a halt during the summer. That’s because the former Borussia Dortmund star’s camp is allegedly holding its ground in gaining some clarity on Milan’s direction under returning coach Massimiliano Allegri. They are seeking guarantees about the club’s overall project and transfer strategy.

Similar sources say the club reached a verbal agreement for a new deal until 2028, worth around €4–5 million per season. But the paperwork is still pending. With no meeting held yet, the renewal remains on pause, raising doubts over whether the 27-year-old remains fully committed to his future in Italy.

But the perfect scenario is that, on the pitch, Pulisic has shown no signs of distraction as he continues to become the face of the club.