
via Reuters
People walk next to a sculpture of the World Cup trophy in front of Khalifa International Stadium ahead of the FIFA 2022 World Cup soccer tournament in Doha, Qatar November 9, 2022. REUTERS/Amr Abdallah Dalsh

via Reuters
People walk next to a sculpture of the World Cup trophy in front of Khalifa International Stadium ahead of the FIFA 2022 World Cup soccer tournament in Doha, Qatar November 9, 2022. REUTERS/Amr Abdallah Dalsh
“It’s been a big success. I’ve been everywhere and it’s been a brilliant tournament to work on and to watch here,” DAZN correspondent Michael Brown told BBC Sport about the 2025 FIFA Club World Cup. Of course, it was a huge success as far as the game itself was concerned. That being said, it was not without its challenges. Players complained about afternoon kick-offs and extreme weather, while quite a few group match-ups drew less-than-par crowds. Earlier, addressing the harsh weather conditions, FIFA president Gianni Infantino, however, has assured that the organization is on top of things with the 2026 FIFA Men’s World Cup on the horizon. And now, it looks like the apex soccer body is going to take their hospitality to the next level, too, as the biggest competition of the sport draws near. But, of course, it’s going to come at a price.
“Money makes the world go round,” they say, and from the looks of it, FIFA seems to have taken this quite seriously. According to FIFA, its ticketing program—historically run as a global lottery—is set to roll out this fall. However, hospitality packages that include match tickets are already out, and the math is simple—the more you pay, the better the experience. Though the official website offers a few things, let’s give a brief overview of these ticket prices through the official hospitality provider of the 2026 FIFA Men’s World Cup, On Location.
This worldwide leader in premium experiential hospitality specializes in ticketing, tailored guest experiences, live event production, and travel coordination. It can turn your sports fantasy into reality—of course, at a price. Leah Linke, senior VP of event production at On Location, told Sportsnet about organizing a premium Super Bowl experience for a wealthy client who requested an exclusive brunch with legendary quarterback Tom Brady in a lavish two-level private suite, complete with the Vince Lombardi Trophy. “I can’t divulge how much they paid,” she said.
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Siegerehrung: FIFA Praesident Gianni INFANTINO, Emir Tamim bin Hamad Al Thani und Lionel MESSI ARG kuesst Pokal, Cup,Trophaee im Umhang,Bischt. Spiel 64,FINALE Argentinien – Frankreich 4-2 n.E. 3-3 am 18.12.2022, Lusail Stadium Fussball Weltmeisterschaft 20122 in Katar vom 20.11. – 18.12.2022 *** Award ceremony FIFA President Gianni INFANTINO, Emir Tamim bin Hamad Al Thani and Lionel MESSI ARG kuesst trophy, Cup,trophaee in cape,Bischt game 64,FINALE Argentina France 4 2 n E 3 3 on 18 12 2022, Lusail Stadium Football World Cup 20122 in Qatar from 20 11 18 12 2022
So you may expect that the quality of seats and hospitality also increases as the price rises. “We are not selling tickets. We are selling experiences of a lifetime,” said Linke. “We all know you go through life, you collect all these materialistic things,” she added. “But when it’s all said and done, what we all end up with are memories. Memories of our families, memories with our friends. And that is what our goal is — to create memories, once-in-a-lifetime memories.”
The variety of hospitality packages rolled out by FIFA and On Location can be tailored to specific needs and preferences. It will typically include top-tier tickets, gourmet food and drinks, and more. These offerings are available across all three host countries, with options even for single matches.
It begins with a straightforward single-match package starting at $1,350 USD per person. This one lets you attend any non-host nation group-stage game—meaning no matches featuring Canada, Mexico, or the U.S.—or any one Round of 32 match. This setup offers a variety of high-end hospitality experiences to choose from, like the Trophy Lounge, Champions Club, Pitchside Lounge, VIP areas, and the FIFA Pavilion.
Next up is the Venue Series package, allowing fans to watch every game hosted at a chosen stadium, covering 4 to 9 matches depending on the location, with all match days and stages eligible. This package, also featuring multiple hospitality options, starts at $8,275 USD per person. Talk about FIFA making huge revenues!
Meanwhile, for supporters eager to follow their team’s journey, there’s the Follow My Team package, which guarantees access to all three group-stage matches and one Round of 32 game, regardless of where they’re played. Then again, the only catch is that it’s not available for host nation teams. This offering, available exclusively with FIFA Pavilion hospitality, starts at $6,750 USD per person.
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Is FIFA's lavish hospitality a game-changer or just another cash grab for the 2026 World Cup?
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The lounge that each package comes with opens three hours before kickoff, stays open through halftime, and keeps the party going for two hours after the final whistle. Rest, FIFA has assured that extra demands can also be fulfilled in order to make the viewers’ experience completely out of the box. This makes one thing clear: “The sky is the limit.”
No holds barred for the 2026 FIFA Men’s World Cup experience!
Depending on the level selected, guests can enjoy various private lounges. Prices usually start at around $2500 per person for access to the FIFA Pavilion, a private area located just outside the stadium. If you’re aiming for something more upscale—like the pitchside lounge inside the stadium, you could be looking at up to $5,350. From there, it really depends on what kind of experience the guest is after. As Leah Linke put it, “All you can ear, all you can drink.
Generally, the more you pay, the better the perks, with more exclusive gifts tied to the package. Though FIFA will also be offering some private suites, On Location hasn’t disclosed its pricing yet. Rest, one can expect Michelin-starred and James Beard Award-winning chefs cooking the most exquisite delicacies, alongside a network of guest experience specialists and expert mixologists.

via Imago
Soccer: FIFA World Cup, WM, Weltmeisterschaft, Fussball Qatar 2022-England at USA Nov 25, 2022 Al Khor, Qatar United States of America forward Christian Pulisic 10 and forward Timothy Weah 21 and midfielder Yunus Musah 6 during the national anthem before a group stage match against England during the 2022 World Cup at Al Bayt Stadium. Al Khor Al Bayt Stadium Qatar, EDITORIAL USE ONLY PUBLICATIONxINxGERxSUIxAUTxONLY Copyright: xYukihitoxTaguchix 20221125_jcd_bs0_0149
If money is no object, FIFA’s got the “Platinum Access Program” just for you—offering an experience that’s second to none. Want to fly in by private jet or helicopter? Dream of stepping onto the pitch after the match to take a penalty against a pro keeper? With On Location handling it, consider it done—they’ll go all out to make it happen.
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“This truly is the creme de la creme … The sky really is the limit,” said Linke, hoping that throughout the tournament’s 104 matches held across 16 venues, On Location desires to host more than a million fans. And it’s a number they can target, considering the experience this sporting events company holds. It all started with the NFL, as it wanted to capitalize on the secondary market.
As the company kept growing, Endeavor Group Holdings—formerly called William Morris Endeavor and WME-IMG—stepped in and bought it in January 2020 for around $660 million. These days, On Location hosts over 36,000 guests just on Super Bowl Sunday.
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And that’s not all—On Location also teamed up as the official hospitality partner for the 2024 Paris Olympics. They’ll be doing the same for the 2026 Winter Games in Milan-Cortina and the 2028 Summer Olympics in LA. On top of that, they put together top-tier experiences for events like Major League Baseball, NASCAR, UFC, and WWE.
Now it would be the 2026 FIFA Men’s World Cup, which, clearly, On Location and FIFA are hoping to make quite a successful event. Now, one may argue that things might go downhill in terms of a lack of responses for these exclusive, pricey packages that only the elites can afford, given the attendance problem at the recently concluded FIFA Club World Cup. Then again, Linke assured that “they are already flying off the shelf” south of the U.S. border.What are your thoughts on the 2026 FIFA Men’s World Cup hospitality packages? Share your views in the comments.
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Is FIFA's lavish hospitality a game-changer or just another cash grab for the 2026 World Cup?