Venus Williams is unarguably one of the most fashionable athletes in the business. In fact, apart from her tremendous exploits in tennis, fashion is one area for which Venus has been known.
She owns her own fitness clothing line called EleVen. The activewear line prides itself upon providing individuality to every woman. Interestingly, this is also a cause towards which Venus dedicated her entire career.
Now, Venus has launched a new Glam collection as a part of the EleVen brand. Williams opened up about the same in an interview with Forbes.
What did Venus Williams say?
Williams explained that the collection aimed to achieve the perfect blend of fitness and fashion.
“I created EleVen to give women high-quality activewear that they not only feel fabulous in, but perform at their best – regardless of the activity.
Every collection brings something new to EleVen, and the Glam collection is another step in our journey. We’re excited to offer more activewear in our lineup to mix and match with our premium tennis apparel.’
Venus explained that her collection was inspired by her imagination of an “EleVen Woman”.
“She’s a strong woman, make no mistake about that, but also kindhearted and authentic. The Glam collection embodies the essence of her through combining soft and bold colours of melon, pink and navy to exude her powerful yet feminine vibe.
As an athlete, I design each collection with movement top of mind to ensure you not only feel comfortable but ready to tackle your fitness goals. EleVen is designed to help you perform, push your limits and focus on your performance.”
Further, Williams explained the technical aspects of the clothing.
We’ve developed four core technical material advancements—Pro-Dri, Four-way Stretch, EleVen Ozone and UPF 50—to give you optimized performance during your workouts. I personally test each piece to make sure these boxes are checked because it’s very important to me that we’re delivering nothing but the best”.
Not sure if your country allows you to shop for clothes during quarantine, but if it does, Venus Williams has it covered for you.