“Very Important Project for Me”: Novak Djokovic Plunges Into New Venture To Support NextGen Tennis

Published 04/19/2021, 6:16 AM EDT
BELGRADE, SERBIA – JUNE 14: Novak Djokovic of Serbia watches the final match between Dominic Thiem of Austria and Filip Krajinovic of Serbia on June 14, during the 3rd day of Summer Adria Tour, 2020 in Belgrade, Serbia. (Photo by Nikola Krstic/MB Media/Getty Images)


In the past decade, World No. 1 Novak Djokovic has been the most dominant player in the men’s game. Due to that, he has bagged a number of endorsement deals with leading companies and organizations. In addition to his endorsements, the Serbian star also likes to help people, especially youngsters, in whichever way possible. 

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Recently, Novak Djokovic announced his partnership with Raiffeisen Bank International. He felt honored and was happy with the role the organization would be partaking in. With the help of the organization, Novak will train and groom youngsters to help them become champions on and off the tennis courts. 

NEW YORK, NEW YORK – SEPTEMBER 04: Novak Djokovic of Serbia celebrates a win during his Men’s Singles third round match against Jan-Lennard Struff of Germany on Day Five of the 2020 US Open at USTA Billie Jean King National Tennis Center on September 04, 2020 in the Queens borough of New York City. (Photo by Matthew Stockman/Getty Images)

Speaking on this topic, Djokovic stated, I am very honored to become a brand ambassador for Raiffeisen Bank International and partner with them on a very important project for me – my academy in Belgrade at Novak Tennis Center. They will help me to support young tennis players in their efforts to become champions both on and off the court.”

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Novak Djokovic wants to provide youngsters with the best facilities

During his career, Djokovic has enjoyed the benefits of having a strong team. Due to that, he wishes for the next generation to share a similar environment to what he has had. The youngsters training at the Serb’s tennis center will transform their style of play.

Novak said, “Having a strong team along my side has made a huge difference in my career. Therefore, I wish to offer such an environment to the future generation of players in my academy. Raiffeisen is an important partner in this effort and together we will work towards helping tennis grow.”

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Tennis – ATP Masters 1000 – Monte Carlo Masters – Monte-Carlo Country Club, Roquebrune-Cap-Martin, France – April 14, 2021 Serbia’s Novak Djokovic celebrates after winning his second round match against Italy’s Jannik Sinner REUTERS/Eric Gaillard

Djokovic won his 18th Grand Slam title at the Australian Open this year, even though he played the tournament with a muscle tear towards the right side of his abdomen. With this victory, he took himself closer to his arch-rivals Federer and Nadal, who are both at 20 Majors. 

After his stint in Melbourne, the Serb played his next event last week in Monte Carlo. He has added a new tournament to his schedule, the Serbia Open in Belgrade, which begins this week. 

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DIVE DEEPER

“All Know Who Novak Is”: Filip Krajinovic Looks Forward to Competing With Novak Djokovic at Serbia Open 2021

25 days ago

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Rohan Kollare

595 articles

Rohan Kollare is a tennis author for EssentiallySports. Rohan has a post-graduate diploma in Sports Management and a trophy cabinet adorned with accolades won in district and state-level tennis competitions. He has previously worked in Content Operations for Disney’s Hotstar for over a year, covering tennis and Formula One.

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