“More Than a Sport” – National Cycling League Joins Hands With Leading Apparel Brand to Innovate Gears in 2024 Season
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The cycling world is abuzz with excitement as Primal, a pioneer in cycling apparel, announces its exciting new partnership with the National Cycling League (NCL) for the upcoming 2024 season.
Fueled by passion and fueled by innovation, this dynamic collaboration showcases Primal’s renowned custom gear and accessories, solidifying their role as the exclusive apparel provider for three prominent NCL teams: the Denver Disruptors, Miami Nights, and Atlanta Rise. This highly anticipated alliance is poised to transform the world of cycling and propel these teams to new heights.
National Cycling League ropes in Primal
In just two short years, the NCL has solidified itself as a trailblazer in the world of professional cycling in the US. The league’s innovative and exciting spectator-friendly format sets the standard for gender equality in the sport.
Co-ed teams from all corners of the nation compete, highlighting not just athletic excellence but also equal representation on the scoreboard and in prize money distribution. And with Denver-based company Primal on board as the official apparel supplier, the NCL is taking another major step towards success.
Primal’s wealth of expertise shines through as they work closely with each team to create custom training, tour, and racing kits, featuring unique designs that showcase the team’s individual identities. This partnership marks a major achievement for both the NCL and Primal.
The collaboration with NCL will see Primal bring out premium products – the Alitios SR Kits, Equinox, and QX5. Meticulously crafted with the latest technology, these kits feature the prestigious Italian-made TMF® Chamois, top-quality fabrics from EFFI PI, and advanced grippers and elastic from MARC.
These components together set a new standard for cycling apparel excellence. For both avid cyclists and supporters, these exclusive designs will be readily available at NCL events, races, and online platforms. Now everyone can eagerly join in the enthusiasm and show their team pride in impeccable style.
Stakeholders exude excitement on the brand new collaboration
Primal’s COO, Jessica Lozano, exuded genuine enthusiasm as she discussed the new partnership. She made a point to highlight Primal’s unwavering dedication to diversity, equality, sustainability, and community.
“Cycling is more than a sport; it’s a lifestyle, and our collaboration allows us to showcase our commitment to innovation in the cycling community. We look forward to equipping these talented athletes with the best-in-class gear,” she said.
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In agreement with Lozano, NCL’s CEO, Andrea Pagnanelli, warmly welcomed Primal into the league’s close-knit community. He commended their joint goal of advancing the sport of cycling to new heights. Speaking about the new collaboration, he said, “As a pioneering league in the U.S., we are dedicated to elevating the sport of cycling, and partnering with Primal aligns perfectly with our vision. Their commitment to excellence and passion for cycling makes them the ideal partner as we enter our next season.”
Get ready for an electrifying fusion of sleek design and top-of-the-line gear as the partnership unveils. Cycling enthusiasts can look forward to experiencing the true essence of the sport, unencumbered and exhilarating.
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Written by:
Edited by:
Caroline Joseph