“Want to Take to the Big Cities”: Rafael Nadal’s Manager on Global Expansion of His Tennis Academy

Published 12/16/2020, 5:50 AM EST
Spain’s Rafael Nadal reacts during his group stage match against Austria’s Dominic Thiem REUTERS/Toby Melville


Rafael Nadal is expanding his business portfolio. Apart from having his academy in Mallorca and Kuwait, he also has a tennis center in Mexico and Greece. Now the tennis player is planning to set up his urban tennis club brand to push tennis with sports tourism in various big cities of the world.

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The Rafa Nadal Academy and Tennis Center

The Rafa Nadal Academy has already made a name for itself for producing talent. The academy combines tennis and education for children and young adults. The Academy boasts a lot about its unique training methods, which are a major point of all Rafa Nadal academies.

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Rafael Nadal reacts during his semi-final match against Russia’s Daniil Medvedev. REUTERS/Toby Melville

The Rafa Nadal Tennis Center is a sports facility located in prime vacation destinations in Mexico and Greece. Nadal has partnered with hotel complexes and thus incorporated his tennis centers inside them. With the great sports facilities and the vacation facilities at the world-class hotels, the Rafa Nadal tennis center has a huge focus on sports tourism. People can get the first-hand experience of the Rafa Nadal Academy methodology and also experience a great vacation.

“It is a concept of a downtown club like the one we have created in Manacor, but that we want to take to the big cities of the world,” said Carlos Costa, business manager of the Rafa Nadal Academy.

Rafael Nadal with the head of his academy and his former coach, Toni Nadal. (Photo by Julian Finney/Getty Images)

An eye on tourism with the new Rafael Nadal Club

The new Rafa Nadal Club’s primary focus will be tennis, but it will provide other services such as gyms and spa. It will take the brand value of the Rafa Nadal Academy to the big cities providing tennis coaching and tourism. Nadal’s representatives are looking towards finding partners in Asia and Europe to incorporate the Rafa Nadal Club in various international destinations and provide a great tennis and tourist experience.

“The idea is to serve adults and young people, but also have a gym, paddle tennis, and spa; it is a mix between the Rafa Nadal Academy by Movistar and the Rafa Nadal Tennis Center,” said Costa.

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(All quotes have been translated)

Rafael Nadal during his semi-final match against Russia’s Daniil Medvedev. REUTERS/Toby Melville

This is a huge step towards making the Rafa Nadal Academy a global brand. Attracting tourists and locals to top-notch facilities and making them familiar with the Academy is a great business strategy.

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Bhavishya Mittal

1079 articles

Bhavishya Mittal is a tennis author for EssentiallySports, who is currently pursuing his Bachelor's degree in Journalism from Manipal University. A former sports editor for The Manipal Journal, Bhavishya has also worked for The New Indian Express. He has a keen eye for many sports but he is a particularly ardent follower of tennis, with a zest to create riveting articles on the ever-evolving sport.

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