WATCH: Serena Williams Crowns NBA Legend LeBron James as ‘Butterfly Champion’
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USA Today via Reuters
Serena Williams of the United States celebrates after match point against Sloane Stephens of the United States (not pictured) on day six of the 2020 U.S. Open tennis tournament at USTA Billie Jean King National Tennis Center. Mandatory Credit: Danielle Parhizkaran-USA TODAY Sports
23-time Grand Slam winner Serena Williams will no longer be featuring as the face of the Wheaties Cereal Box. She recently posted a video on Instagram giving the news herself. In the same video, she congratulated and welcomed NBA legend LeBron James as the new face of the brand.
Wheaties announced her as their cover on June 25, 2019.
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“It has been an incredible experience to be on the Wheaties Box this year. It means so much to me. I’m proud to have carried on the legacy of champions like Althea Gibson,” said an excited Williams.
Williams was also the first tennis player to be the face of the box since Andre Agassi in 2005. In her introduction last year, Wheaties described her as a philanthropist and as a champion.
Read: Serena Williams set to feature on the cover of Top Magazine
Serena Williams passes the torch to Basketball Legend LeBron James
USA Today via Reuters
Los Angeles Lakers forward LeBron James (23) holds the ball as he gestures to his team during the third quarter in game one of the Western Conference Finals of the 2020 NBA Playoffs against the Denver Nuggets at AdventHealth Arena. Mandatory Credit: Kim Klement-USA TODAY Sports
Wheaties recently announced the new face of the Cereal Box, Basketball legend LeBron James. Williams was more than happy to announce it and even praised James in her video.
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Champion is not who you are. It’s what you do. We’re proud to announce that @kingjames, along with the students and community from @ipromiseschool, is our next Wheaties Champion. ORDER NOW: https://t.co/e3rbHdaXmq #ChampionOfChange pic.twitter.com/RPkTxIhoif
— Wheaties (@wheaties) October 7, 2020
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“I couldn’t be more excited to pass the box to someone I admire and respect. A butterfly champion and leader. I’m honored to pass this on to another legend. Welcome, LeBron. You are officially a Wheaties champion,” said a cheerful Williams.
The 39-year-old dropped out in the middle of the French Open 2020, as she couldn’t play any longer due to her Achilles injury. The same injury even forced her to withdraw from the Italian Open 2020. She has not won any Grand Slam since her return in 2016. Fans eagerly wait for her to return to form.
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