“We Are All Explorers”- Travis Scott Narrates the PS5 Global Launch Ad
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Ahead of the release of the PS5, Sony can’t wait for the fans to experience the next generation of interactive entertainment. The company has just revealed its global launch ad that revolves around the idea of exploration. According to Sony, “the new ad celebrates the human desire to push boundaries and achieve the extraordinary.”
The PS5 global launch ad aspires to be ‘epic and iconic’
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The PS5 global launch ad fits its theme perfectly. It shows the wide possibility of exploration on the earth, which includes oceans, mountains, and the sky. Apparently, it is a tribute to all the explorers who push their limits to reach new heights.
“The theme of the spot is centered around the idea of exploration. There is a desire in all of us to explore and discover new possibilities, whether it’s in gaming, or in our everyday lives. We all want to go to places we’ve never been, see what’s never been seen.
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“We tell the story by paying homage to explorers of the past who stood on the threshold of the unknown and pushed past their limits to achieve the extraordinary.”
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However, the big highlight of the PS5 global ad is Travis Scott. According to the developers, they needed an iconic voice to narrate the unique spot, and they went with the obvious choice. The American rapper is PlayStation’s new strategic creative partner, and his future with the company already seems to be growing stronger.
Is Sony’s marketing its biggest tool to win the console war?
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Sony’s marketing has always helped in the sales of its consoles. The company has successfully maintained some of the best exclusive titles for itself. As a result, it compels fans to buy the PlayStation. Back in 2013, Sony’s PS4 was the clear winner in the console war with Microsoft’s Xbox One.
However, Microsoft’s technology-driven approach has changed the market dynamics this time. Apart from high-end specifications, the Xbox Series X and S provide unmatched subscription services. Microsoft is also acquiring Bethesda, due to which a lot of new games will be available on the Game Pass soon.
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As for the PS5, the new global launch ad successfully expresses PlayStation’s motto, “Play has no limits.”
The next-gen consoles are approaching their mid-November release dates, and the two rivals are trying their best to convince the gamers across the globe.
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