Breaking records, done. 4th MVP title, done. 3rd WNBA Championship, done. 2nd Finals MVP title, also done. Can we now call A’ja Wilson the most complete women’s basketball player? The debate will continue, as the 29-year-old heads into the offseason. What’s next? Unrivaled? Wilson had missed the inaugural season, but now, with the league’s value increased to $340 million, could she give it a chance? Not really. She’s got her eyes on something else.

The Aces star has a net worth of $4 million, and she’s aiming to add to it! Not with a hefty Unrivaled paycheck, nor is she planning on investing in the 3v3 venture either. Wilson is instead focused on a project she started with her mom.

Speaking at her exit interview, A’ja Wilson revealed, “As a businesswoman, I’ve actually been having tons of fun just running my candle business with my mom. Obviously, in season, she handles a lot, lot more of just making sure everyone’s getting their candles, diffusers, room sprays.”

“We went from just candles to now we’re doing all different scents and different ways that people could kind of still have the A1 scents in their house, the burnt wax scents, so I think I just love being a business owner only because you get to come in contact with so many different people… We’ve been working really, really hard.”

So, the Aces captain will be working with her Burnt Wax Candle Company. For the uninitiated, A’ja Wilson was dyslexic and had never been into video games as a kid, but aromatherapy has always held a special place in her life. It brought her a sense of tranquility and calm in the most challenging times. Her mom, Eva, now serves as the Chief Operating Officer of the candle business.

A’ja Wilson’s beliefs about aromatherapy have never faltered; she even took her candles to the Paris Olympics. Did she win? You bet. Wilson returned with yet another Team USA gold medal while also being named the MVP!  But that’s just one instance. Even during the 2023 WNBA Finals, Burnt Wax made a massive difference when the Aces star found herself under “a lot of pressure.”

A’ja Wilson also wanted to help others. And that’s how the business idea came into reality. The mother-daughter duo spent hours researching, studying competitors, and developing a vegetable- and coconut-based mixture with woven bamboo wicks. She then designed the logo, created the packaging, and named each product after an accomplishment of hers.

That’s precisely why A’ja wants to spend time working on the business in this offseason, adding more candles and taking the vision forward. However, that’s not how your typical off-season looks for a WNBA star. Last year, when Wilson didn’t sign up for Unrivaled, co-founded by her fellow W colleagues, she had a strong personal reason.

“I like to enjoy my offseason. That’s my time to really just decompress… Obviously, the money in it is amazing, and it’s like, Dang, missing out. But wholeheartedly, not even trying to front, I just didn’t want to. I just want to protect my peace. Because once the season gets in, no one’s gonna think, ‘Oh, you just got done playing Unrivaled, let’s take it easy,’” A’ja opened up last year in her chat with Time. However, what does she think about the new league’s business model as a whole?

Is A’ja Wilson going to be investing in Unrivaled?

A’ja Wilson was recently asked about her interest in joining hands with Unrivaled, if not playing. However, the veteran did not have a definite yes-or-no answer. “Honestly, I had never really even given it a thought. Obviously, they’re doing their big one, which I wouldn’t be too afraid of not investing in it, but right now I think they’re doing exactly what they need to do with the people they got it with, and it’s been booming and it’s been blossoming. So it’s been fun to kind of watch it grow,” the Aces star said.

Unrivaled approximately made $30 million in revenue in its first season, a source told ESPN, double than what was expected. The league averaged 221,000 viewers on TNT and truTV, with its Championship game garnering 364,000 viewers! Expect these numbers to increase further this season.

On the other hand, the 2026 WNBA season is undoubtedly going to be bigger and better, and A’ja Wilson would want to keep up pace with the young rookie talent out there. Lauren Betts, Azzi Fudd, Olivia Miles, Flau’jae Johnson, and Kiki Rice are the usual suspects who’ve been popping up on WNBA prediction draftboards for 2026. Not to forget Awa Fam, though, a highly touted prospect!

All in all, women’s basketball is winning as a whole, be it through Unrivaled or the WNBA.