Nike was not the market king in basketball shoes in the early 1900s. Nike had a reputation for being an apparel manufacturer for track and field athletes, contending with famous brands such as Adidas and Converse. Its economic status altered dramatically once Jordan signed a five-year contract, earning $500,000 each year after university. The brand has made it their exclusive mission since then to create sneakers customized for prominent NBA athletes.

From Chuck to Kobe Bryant, male NBA superstars controlled the company’s retail sector. However, in the age of Michael Jordan and LeBron James dominating the sneaker business, the WNBA stars started building a new lineup with $191.7 1 billion worth company. Recently, Sabrina Ionescu was emotional after Nike introduced a shoe line after her.

Sabrina Ionescu’s Nike moment

As they have taken several artists under their wing, the swoosh label’s basketball sub-label has been one of the most important for its financial success. Sabrina Ionescu, a WNBA player, was one of the most recent collaborators. The collaboration created history since it was the first time the Swoosh label collaborated with a WNBA athlete to produce a signature shoe line.

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J.J. Reddick featured Sabrina on his YouTube channel to talk about her records. He questioned about the significance of the moment when Nike wanted to collaborate with her. “It was pretty surreal, and I cried when I heard about it in 2020 “, explained Sabrina about the moment. She also added it was always a dream for her to see everyone wear her signature line as she grew up as a Nike athlete. She is the first WNBA player to have her own trademark shoe with the Swoosh branding available in unisex sizes. The Sabrina trainers are designed to provide optimal comfort to basketball players. The trainers are exceptionally light in weight and they have a zoom air unit and full-length response cushioning at the front.

History of Nike with the WNBA

Sheryl Swoopes created a historical record in 1995 when she became the first woman to obtain an exclusive basketball sneaker after partnering with Nike. Only a few female players from the WNBA have won this honor. Nike Air Swoopes is the company’s first shoe brand dedicated to a female athlete. The brand has granted just 12 ladies signature trainers in the WNBA’s 27-year existence.

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However, until this year, a woman had not earned a signature trainer in ten years. The Nike Air Zoom UNVRS was released lately, followed by Elena Delle Donne’s Nike Air Deldon. followed by Sabrina Ionescu’s Nike Sabrina 1. The WNBA is getting a sturdy rise and Nike is expected to make much more collaborations.

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