Caitlin Clark has a simple three-word demand for her Indiana Fever teammate, and it has nothing to do with what happens on the court. While the Indiana Fever move on to their second preseason game without Lexie Hull, the 6-foot-1 guard has been quietly building something of her own off the court. Hull’s new venture is part of a growing trend in the WNBA.

Hull recently took to Instagram to announce a new collaboration with TELETIES, revealing her very own collection of hair accessories.

“So excited to finally share this 🥹 I got to create my own @tele_ties collection!!” she wrote. “These are the only hair ties I wear on and off the court, so getting to pick the colors & styles was so fun. I’m obsessed with how they turned out (perfect for summer) 💗”

And they clearly lived up to the hype, so much so that Caitlin Clark had to jump in the comments section and place her own order. “Slide me some,” she said.

However, it is worth noting that this wasn’t just a fun announcement. It’s a part of something bigger!

Lexie Hull’s collaboration with the hair accessories brand adds to a growing list of off-court ventures she’s been involved in lately.

After signing a two-year, $1.6 million contract that will keep her with the Fever through 2027, she co-launched FORTA Cosmetics alongside her former Stanford teammate Sarah Guller, stepping into the beauty space with a brand of her own. Hull turned her personal problem statement into a product by launching For The Active Cosmetics. The flagship product of this brand is the Lock & Go Setting Spray which has been designed to keep makeup intact by being sweat and heat resistant.

And now, with this latest partnership, she’s expanding that footprint even further.

But what Hull is doing right now isn’t happening in isolation. Because it reflects a growing trend where players are taking ownership of their careers.

More and more WNBA players are taking control of their careers beyond basketball by using their platform to come up with businesses, partnerships, and long-term opportunities.

Take Napheesa Collier, for example. The Minnesota Lynx star didn’t just dominate in the WNBA; she co-founded her own league, Unrivaled, alongside Breanna Stewart. That move wasn’t just about creating another place to play. It was about ownership and creating new earning avenues for players during the offseason.

And how can we forget Angel Reese, who has turned her growing popularity into a full-scale business engine. From major brand deals to high-profile appearances like the cover of NBA 2K26, Reese is doing it all.

It’s not just about endorsements anymore. It’s about building something that lasts beyond the game, and these players understand that. And Hull is right in the middle of that shift.

But while she continues to build off the court, there’s still unfinished business waiting on it.

Fever Keep Lexie Hull on Ice as Caution Takes Over

If there’s any player who quietly held things together for Indiana last season, it was Hull.

While injuries piled up across the roster, Lexie Hull was one of the few constants who showed up in all 44 games and did whatever the team needed on both ends of the floor.

She averaged 7.2 points, 4.3 rebounds, and 1.8 assists per game, bringing energy, defensive intensity, and reliability to a lineup that was constantly changing. Alongside Aliyah Boston, she played a key role in helping the Fever push through adversity and reach the semifinals.

That’s exactly why there was so much anticipation around her heading into 2026.

For the first time in a while, the expectation was simple: see what this team looks like when it’s fully healthy. And everyone expected Lexie Hull, given everything she did last season, to be right at the center of that. But so far, that version of Indiana hasn’t shown up.

Hull was held out of the Fever’s preseason opener against the New York Liberty due to hamstring tightness. And now, with the second preseason game less than 24 hours away, she has been ruled out once again.

It’s not the start fans were hoping for. But the good news is, this is more about caution than concern. The Fever are deliberately taking their time, avoiding any unnecessary risks this early, especially with the regular season still around the corner.

And that approach makes sense.

These are preseason games. The results matter far less than making sure key players are fully ready when the games start to count. For a team that lived through an injury-heavy campaign just a year ago, there’s no reason to rush anyone back prematurely.

So while Hull’s absence is noticeable, fans have nothing to be alarmed about, at least not yet. For now, Indiana can afford to wait. But once Lexie Hull is back, Indiana won’t just look healthier. They’ll look a lot closer to the team fans have been waiting to see.