What has it meant for Nike to have Caitlin Clark? “The single biggest needle mover in all of American sports since Michael Jordan,” according to former Nike Basketball Brand Marketing Director Jordan Rogers. The $52.3 million impact on Iowa, $36 million on Indianapolis, and a notable 26% contribution to the WNBA’s economic activity in 2024– every number has proved the asset Nike has had at hand. And after months of questions and criticisms, the brand has decided to act upon it. But what’s in it for the Fever guard?

Caitlin Clark’s Nike Deal Worth

When CC transitioned to the W, sportswear brands had lined up for the young guard. Adidas had put forth $6 million over four years, while Under Armour made the highest bid at $16 million over the same duration. But it was only until Nike stepped up and offered an eight-year endorsement deal worth $28 million with a signature sneaker, later confirmed by Nike CEO Elliot Hill.

For Clark, it was an easy choice. After all, CC and Nike weren’t strangers. The former Iowa Hawkeyes point guard first signed an NIL deal with Nike back in 2022 during her collegiate days. In 2024, the brand had even paid tribute to her logo three with the iconic banner featuring Clark shooting from nearly a block away. Some even called it ‘the best marketing by Nike’. So as she turned pro, the deal seemed like an extension, though, making it one of the largest endorsement packages across women’s sports history in April 2024.

Ever since, she’s been expected to join the ranks of other distinguished WNBA players with signature sneakers, including Nike’s Sabrina Ionescu and Puma’s Breanna Stewart. And finally, the day has come!

Caitlin Clark as a Nike Signature Athlete

In a season that saw Caitlin Clark play only 13 games due to soft tissue injuries, her faithful have finally found a reason to smile. In the late hours of Monday, 25th August, Nike Basketball officially introduced the Fever sensation as its newest signature athlete, expanding the brand’s partnership with one of the most watched, impactful, and passionate players in the game. A player who helped the Fever average 17,000 fans per game, enough to even outperform their NBA counterparts, the Pacers.

“Nike’s signature roster features all-time greats, and I am incredibly proud to join some of the best athletes in the world… I’m excited to share a first look at what we’ve started to create together,” shared CC, who finally has her very own signature logo after wearing Nike Kobes for the past 5 years.

In her first steps, Clark kept it simple. Her initials, “CC” are designed in a monogram meant to reflect her magnetic connection with fans around the globe. But the logo’s not done yet — tucked in between the two large Cs is a hidden “C,” which represents how CC’s game has been built from the inside out. It’s clear CC played an integral role in the design and creative process with Nike designers.

“To me, this is more than just a logo, it’s a dream come true… People always talk about leaving your mark on the game — and this is another way I can do that,” CC added. But is it just the signature logo that’s unveiled?

Caitlin Clark’s Nike Signature Shoe Release Date

Earlier this year, one of the hottest topics was Caitlin Clark’s signature shoes. But Nike never really spoke on it — until now. They’ve finally given an expected timeline for her signature sneakers. According to the latest update, Nike will unveil the signature sneakers in 2026.

But this time the brand played it smart. While the shoes are delayed, Nike has already announced the release of navy and yellow CC logo T-shirts on September 1. And just a month later, there will be a full clothing capsule including shirts, pants, hoodies, and shorts — with special pieces available in adult sizes — to be released on October 1. The signature shoes, however, will only be arriving in 2026 with no fixed dates.

Clark’s Fever jersey is already the league’s top seller this season. You could only guess the impact the shoes are going to have after over 2 years of wait.