After ruling college basketball for four seasons as a Husky, Paige Bueckers is now making a name for herself in the WNBA. Fresh off one of the best rookie seasons anyone could ask for, the 6-foot star is still making waves in the offseason as she teams up with a Cleveland Cavaliers player to grow her presence beyond the court.

In the latest announcement, Bueckers has signed a multi-year partnership with CarMax alongside NBA star Donovan Mitchell for their “Wanna Drive?” campaign, and the Dallas Wings star couldn’t be more excited about it.

According to a press release by CarMax Media Center, she said, “Partnering with CarMax is such an incredible opportunity. I’ve always admired how CarMax celebrates WNBA athletes and ensures our personalities shine through their ads, so being part of that roster of basketball stars is such an honor. I loved that this campaign both celebrated my new life in Texas and showed how CarMax’s technology and flexible options make buying a car so easy.”

In the new “Wanna Drive?” rollout, Paige Bueckers takes center stage in a spot built around the ease of buying a car with CarMax’s tech-driven features. The ad shows her navigating the process from her new home in Texas, using the company’s virtual assistant and streamlined tools before heading in for a quick pickup. While Mitchell showcases the company’s updated selling experience, completing the entire process online and schedule an at-home pickup.

The brand has steadily become one of the most recognizable names during NBA and WNBA broadcasts, regularly releasing commercials that tap into player personalities and fan culture. Over the past few years, CarMax has expanded its investment in women’s sports, helping spotlight WNBA players and supporting league growth through various initiatives.

With Bueckers and Mitchell now joining forces under the CarMax banner, fans can expect to see them more at community events and activations aimed at taking the game to more people. This partnership not only boosts her visibility but also reinforces her growing value to major brands. And if her rookie season was any indication, Bueckers is poised to be one of the WNBA’s most marketable faces for years to come.

With the 2026 WNBA season approaching at full speed, Paige Bueckers has finally opened up about Dallas Wings’ new head coach, Jose Fernandez, who has big plans for the star player.

Paige Bueckers shares her first thoughts on Wings’ new head coach

The 2026 WNBA season will be one of the most unpredictable offseasons, as more than 100 players are heading into free agency. Yet, a new era has begun for the Wings, as they level up with a new head coach, Jose Fernandez.

In a recent interview with USA Today, Paige Bueckers revealed that she’s already started building a relationship with her new coach. “I’ve connected with [Fernandez] a few times, just getting to learn more about who he is, what he’s about. He’s been extremely successful in his entire college career.”

“I like the way he thinks basketball and the way he has really lived it his whole entire life. And that’s how I am. I live, breathe basketball,” she further added. “So continue to work with him, get to know him more, him getting to know me and the team more. I’m really excited for the future.”

For Paige Bueckers, the pairing aligns with the way she sees the game. For the Wings, it’s a chance to reset around a rising star and a coach who has lived basketball for decades. All that’s left to see now is how this new chapter unfolds once the ball tips in 2026.