Recently, 1o months after her ‘wise decision’, Kelsey Plum couldn’t help but shower the company with high praise.
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Kelsey Plum signed a contract with a popular sports apparel company
In November 2022, WNBA superstar Kelsey Plum inked a ground-breaking apparel contract with Under Armour. Kelsey Plum has rapidly risen to fame within Under Armour’s basketball division since partnering with the company. She now shares the stage with legendary players like Aliyah Boston and Stephen Curry.
Curry inked a deal with the sportswear apparel brand back in 2013. While his initial contract with the company began with a modest $4 million per year arrangement in 2013, today, it stands at a staggering $215 million. It also includes an equity stake in the company.
She continued, “I mean today …we were coming from an access camp with young kids in Las Vegas. And we got to do a camp and then take them shopping, oh. The kids were hyped you know and it’s just cool because it’s like but that’s what matters, that’s impact.”
Kelsey Plum prioritizes giving back to her community, even foregoing her own signature line. She told Forbes that while a signature shoe or line ?would be something that would be really cool,? her priority lies in inspiring others, that too while winning.
Meanwhile, let’s take a look at her activities with Under Armour.
Kelsey Plum joins hands with Under Armour for female athletes
Initiated in the last months of 2022, Plum’s partnership with the company goes beyond endorsements and sponsorships. With Kelsey Plum leading the way, the brand has a strong commitment to helping out female athletes.
The Kelsey Plum Dawg Class, a mentorship clinic created to help the best women’s college guards bridge the gap between collegiate and professional basketball, is one notable result of this partnership. This program grew out of? Plum’s own experiences, in which she saw a need for more resources and guidance as she made the move to the WNBA.
With Kelsey Plum leading the way, Under Armour is helping the female athletes of tomorrow to take on the challenges of their time.
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