Just about a month after raising over $100 million in fresh funding, Unrivaled continues to grow. Following its inaugural season in 2025, the 3-on-3 basketball league saw huge growth in live attendance and moved out of the 1000-seater Sephora Arena in Miami for the first time during its second season. Now. Just three ahead of its third season, they’ve found a new partner.
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Unrivaled reached a new multi-year deal with adidas, who have now become its official uniform and performance apparel partner for the upcoming 2027 season starting in three months during the WNBA offseason.
“The league had a deal with Under Armour for its first two seasons. A league source tells @FOS the deal with UA ended,” Front Office Sports’ Colin Salao wrote on X.
However, neither the league nor adidas detailed the duration of the new deal, nor its valuation.
According to adidas, the sportswear giant will provide Unrivaled athletes with on-court uniforms, performance gear, and apparel for the league’s off-court basketball activities. The partnership will also extend beyond the players, with adidas becoming the apparel provider for Unrivaled’s youth camps, clinics, and other community basketball programs.
In addition, adidas and Unrivaled will work together on initiatives that give players more opportunities to share their stories, voices, and ambitions. The partnership will also bring fans closer to the league, with adidas set to introduce a new range of authentic jerseys, performance apparel, lifestyle collections, and other Unrivaled merchandise.
“We continue our journey to be the next-generation brand of basketball,” Max Staiger, Global General Manager of adidas Basketball, said.
“Unrivaled shares our belief in what’s possible in women’s basketball, and investing in athletes is the best way to grow the game.”
“We’re excited to partner with the league to advance that vision through innovation, athlete empowerment, and new opportunities that grow the game at every level.”
Apart from all the apparel and outfit benefits, securing a global titan like adidas definitely highlights Unrivaled’s rapid business growth, aligning with its recent expansion to eight clubs and 54 players and a soaring league valuation of $650 million.
As Alex Bazzell, Unrivaled Co-Founder and CEO and Napheesa Collier’s husband, said, “Our partnership with adidas represents an important next step in Unrivaled’s growth and evolution.”
However, Unrivaled’s growth has been reflected in their recent contracts with players as well. While the 3-on-3 league did offer a contract to Indiana Fever star ahead of their inaugural season, she declined. However, Clark’s Fever teammates did not.
Aliyah Boston and Lexie Hull were among the Fever players who joined the league, and both of them re-signed with the league in late last month.
“Aliyah Boston has signed a multi-year deal to return to Unrivaled, the league announced. Her team reached the finals last year,” WNBA reporter Scott Agnes posted on August 28, 2026. “She’s currently in year 1 of a four-year EPIC contract in the WNBA — the first player in league history to sign one.”
He later posted about Hull signing with Unrivaled later on the same day.
“Lexie Hull is returning to Unrivaled, signing a multi-year deal, the league announced. It’ll be her third year playing in the 3×3 league. She won the championship in Season 1.”
These signings followed Unrivaled’s success in raising capital during their Series C fundraising round.
Unrivaled exceeded their own expectations
In September 2025, ahead of their second season, the league’s Series B fundraising round helped them reach a total valuation of $350 million. However, that success was dwarfed by their third fundraising effort last month.
While the league had targeted $100 million in fresh investments, on Tuesday, August 25, 2026, they announced that they had exceeded their target.
Led by Ten Pillars Sports Fund, the Series C fundraise saw notable athletes and groups, including Carmelo Anthony, Geno Auriemma, Trae Young, Alex Morgan, and Trybe Ventures, reinvest in the offseason league founded by Napheesa Collier and her husband Alex Bazzell.
“I think this is a testament to how quickly the space is evolving and growing, but also to the incredible foundation that we’ve built,” Alex Bazzell told Front Office Sports.
“This raise is fueling the next stage of Unrivaled’s growth and expanding our impact across the women’s basketball ecosystem…” Bazzell said in Unrivaled’s original announcement. “Unrivaled was built by players and for players, and their ownership, leadership and ambition continue to drive the league forward and define a new model for the sport.”
Now with the multi-year deal with adidas, Unrivaled aims to make itself an even more attractive option for players who are interested in the 3-on-3 format. With players already owning 30% of the league, these new partnerships only make the proposition stronger.