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USA Today via Reuters

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USA Today via Reuters

Stewart talked directly about the competition, saying, “I think that Project B has a lot that still is in the works. So until they’re really on the ground and running, no. And that’s no shade to them or anything.”

Terrell Owens holding Dude Wipes XL

The truth is that Unrivaled is already playing. The teams are ready. Games are going on. What about Project B? Still in the process of building. That means a lot to athletes who are trying to figure out where to put their time and talent. One league gives players a chance right away, while the other makes them wait and hope that the infrastructure comes together as promised.

Then, Breanna Stewart changed the topic to talk about the main structural differences between the two leagues. “I think it’s just different. We’re playing 3-on-3, and we’re staying in one city. They’re playing 5-on-5, and they’re going all over the place. The salary is like, comparatively speaking, they’re pretty similar,” she noted.

The format difference  — Unrivaled’s 3-on-3 focused experience versus Project B’s traditional 5-on-5 format  — offers players very different value propositions. Unrivaled’s focus on geographic stability, with the games taking place in Medley, Florida, is very different from Project B’s model, which requires travel across Asia, Europe, and the Americas for seven two-week tournaments.

A player doesn’t just choose based on money. Unrivaled offers more than $2 million and equity that is better than what the WNBA offers. What really makes the difference? Way of life. Do you want to stay in one city for ten weeks or travel the world to play in tournaments? Stewart’s point of view makes it clear that this isn’t about winning a game; it’s about giving the players different lives.

Breanna Stewart proves why Unrivaled players stay grounded

Unrivaled’s second season is about more than just basketball; it’s proof that players want something new. The league is growing outside of Miami. For example, on January 30, the 3×3 game will be played in Philadelphia. This isn’t just a longer schedule; it’s Unrivaled doing what Stewart said they would do. Players can stay grounded, play at home, and build communities instead of always looking for the next city.

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Kahleah Copper is a good example of this change. Playing for Rose BC in her hometown is very important to her.

“I’ve never played home in my professional career, and for it to be unrivaled 3×3, where it’s just so much more opportunity where you can show your game,” she said. “I’m super excited. My family, my friends, just fans of women’s basketball, and then I get to show off my city to Unrivaled, I’ll make sure Rose BC gets a good cheesesteak.”

This season, the entry of two new teams, namely Hive BC and Breeze BC, has brought along new talents like Paige Bueckers and Saniya Rivers to the league. The selection of players was done quite cleverly: teams that made the playoffs retained two players, while those that did not retained one. Thus, new rivalries and opportunities arose. With changes in coaching, like Noelle Quinn at Breeze, everybody will get to experience a big turnaround.

Everything is synchronized through smart planning. The athletes remain at their best but not exhausted as they play only four games a week instead of the difficult, unavoidably exhausting back-to-back games. It’s the promise of a lifestyle: top-level sports without the pain of frequent traveling every single week.

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Utsav Gupta

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Utsav Gupta is a basketball writer at EssentiallySports, covering college basketball, the WNBA, and the NBA with a focus on emerging talent, team narratives, and evolving storylines. As part of the EssentiallySports Journalistic Enrolment and Training Program, he contributes to coverage that tracks player development, breakout performances, and key moments across the basketball landscape. With a degree in Journalism and three years of writing experience, Utsav brings a structured and detail-oriented approach to the beat.

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Deepali Verma

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