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“I do think the benefit of signing with someone, or a company like Excel, and someone like Alan and me, and the team and Colin Garrity, the team we have around her is that it provides a little bit more access and guidance to some other things that might not happen just organically,” said super agent Erin Kane from Excel Sports Management back in 2023 after signing Caitlin Clark. By then, everyone knew Caitlin was destined for greatness. Her rising stardom meant she needed a team that could handle everything off the court while she focused on dominating on it. And who better than a powerhouse agency representing names like Napheesa Collier, Nikola Jokic, and Tiger Woods?
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So far, the partnership between Caitlin Clark and Excel Sports has been nothing short of seamless. But that could be about to change. For weeks, rumors have been swirling about a potential change in ownership — and it looks like those whispers might soon become reality. According to Mike LaSalle of Shamrock Capital, which owns a minority stake in the agency, Goldman Sachs is set to acquire Excel Sports in a deal reportedly valuing the company at nearly $1 billion.
This isn’t Goldman Sachs’ first step into the world of sports. The financial powerhouse has steadily built its presence in the industry, having worked with the NFL on the sale of its media assets to ESPN and assisted in major franchise transactions, including the 2024 sale of the Baltimore Orioles. Goldman also ramped up its sports marketing efforts in recent years, starting with a three-year endorsement deal with golfer Patrick Cantlay in 2020 — and now partnering with LPGA star Nelly Korda.
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That said, Caitlin Clark and Napheesa Collier aren’t the only WNBA stars represented by Excel Sports. Arike Ogunbowale and NaLyssa Smith are also part of the Excel Sports roster. While the sale itself isn’t expected to directly affect the athletes, Goldman Sachs’ involvement could open the door to even bigger endorsement deals and contract opportunities for these stars in the near future.
And that could turn out to be a real game-changer given the current landscape of the WNBA. In 2025, the league’s minimum salary was just $66,079 for players with two or fewer years of experience, and $78,831 for those with three or more. The regular max sat at $214,466, while “supermax” players earned around $250,000. Those numbers are expected to rise soon, with the WNBA and WNBPA currently deep in negotiations over a new CBA that could redefine how players are compensated.
While no agreement has been finalized yet, both sides have agreed to an extension in hopes of avoiding a potential lockout. There’s still optimism that a deal will eventually be reached. According to Front Office Sports, the current offer on the table includes a new supermax salary of roughly $850,000 and a veteran minimum of $300,000. However, the players reportedly turned it down, pushing instead for a more equitable revenue-sharing model that better reflects their growing impact on the league.
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If the players get what they’re asking for, we could see a massive shift in earnings across the league. Stars like Napheesa Collier, Arike Ogunbowale, and NaLyssa Smith, all of whom will hit free agency this offseason, could potentially earn two to three times more than their current salaries. And when Caitlin Clark’s contract extension comes up in two years, she could be looking at a deal worth several million dollars.
Speaking of Caitlin Clark, she’s set to tee it up in a golf tournament soon, and interestingly, she’ll be joined by none other than Goldman Sachs’ brand ambassador.
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Caitlin Clark to play in the Annika pro-am
Caitlin Clark is gearing up to play in The Annika Pro-Am for the second straight year this Wednesday. The Indiana Fever star, who competed in last year’s event in Belleair, Florida, has been putting in the work ahead of the tournament by practicing at Michael Jordan’s ultra-exclusive golf club, Grove XXIII, in Hobe Sound, Florida, to fine-tune her game.

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BELLEAIR, FL – NOVEMBER 13: Indiana Fever guard Caitlin Clark plays her tee shot on the 11th hole on November 13, 2024, during the LPGA, Golf Damen The ANNIKA driven by Gainbridge Pro Am at Pelican Golf Club in Belleair, Florida. Photo by Brian Spurlock/Icon Sportswire GOLF: NOV 13 LPGA The ANNIKA driven by Gainbridge at Pelican Pro Am EDITORIAL USE ONLY Icon241113184
She’ll be joined by some familiar faces on the course too. Her Fever teammates — and the ones who complete the “Tres Leches” trio — Sophie Cunningham and Lexie Hull, will serve as her celebrity caddies at Pelican Golf Club. For the opening nine holes on Wednesday, Clark will tee off alongside world No. 2 and Goldman Sachs brand ambassador Nelly Korda, before teaming up with sponsor invite Lauryn Nguyen for the back nine.
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It will be interesting to see how Clark performs tomorrow, but fans should also keep an eye on the Goldman Sachs story, which could potentially set the tone for WNBA player contracts this free agency. Stay tuned for more updates!
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