
USA Today via Reuters
Oct 18, 2023; Brooklyn, New York, USA; Las Vegas Aces forward A’ja Wilson (22) celebrates after winning thhe 2023 WNBA Finals at Barclays Center. Mandatory Credit: Wendell Cruz-USA TODAY Sports

USA Today via Reuters
Oct 18, 2023; Brooklyn, New York, USA; Las Vegas Aces forward A’ja Wilson (22) celebrates after winning thhe 2023 WNBA Finals at Barclays Center. Mandatory Credit: Wendell Cruz-USA TODAY Sports
The WNBA is becoming an intriguing arena. With a 27% increase in viewership over the previous year, it’s clear that more and more people are beginning to appreciate the incredible athleticism and skill on display in each game. Even captain A’ja Wilson is quite vocal about this court change.
As we look ahead to the upcoming NBA offseason, it’s not surprising that the USA’s new prime-time game will feature some of the WNBA’s top stars. With a wider media reach than ever before, more and more people are likely to tune in to watch the action.
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A’ja Wilson’s take on the spike in ticket sales
The boardroom Instagram page has shared information that “WNBA ticket sales in 2023 increased 161% from last year.” A’ja Wilson reposted the post in her Instagram stories, saying they should see an Aces home game, which has far more viewership. “If you haven’t been to an Aces home game, you’re missing out,” she wrote on her Instagram. Despite the ticket sales, the WNBA finals marked another victory.
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A tighter series might have increased demand for tickets to the 2023 WNBA Finals, which have proven to be among the most sought-after in the league’s history. With an average sold price of $118, Game 4 between the Las Vegas Aces and New York Liberty is the second-best-selling Liberty home game since at least 2015, trailing only Sunday’s Game 3 ($153).
Read More: Breanna Stewart vs A’ja Wilson: Will 2023 WNBA Finals Amass Largest Viewership in League History?
The game is tracking as one of the top four best-selling WNBA games of all time, regular season or playoffs. This information comes from Vivid Seats data. According to the firm, the average fan travel distance for Game 4 is more than 220 miles.
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A steady rise in viewership
According to the corporation, revenues have increased by 185% from the previous record set during the 2022 Finals involving the Aces and Connecticut Sun. As per the Liberty, there were 17,143 onlookers in attendance.

USA Today via Reuters
WNBA, Basketball Damen, USA Finals-Connecticut Sun at Las Vegas Aces, Sep 11, 2022 Las Vegas, Nevada, USA Connecticut Sun forward Alyssa Thomas 25 drives the ball against Las Vegas Aces center Kiah Stokes 41 in the third quarter during game one of the 2022 WNBA Finals at Michelob Ultra Arena. Mandatory Credit: Lucas Peltier-USA TODAY Sports, 11.09.2022 13:24:36, 19030851, NPStrans, Connecticut Sun, Kiah Stokes, WNBA, TopPic, Alyssa Thomas PUBLICATIONxINxGERxSUIxAUTxONLY Copyright: xLucasxPeltierx 19030851
ESPN used the occasion to showcase the WNBA’s steady increase in viewership by sharing a number of data points on their official Twitter account.
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The 2021-2022 Finals between the defending champion Las Vegas Aces and the No. 3 seed Connecticut Suns are still the most viewed series since 2017.
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