Coco Gauff is stocking victories and endorsements on her rise! At the age of 19, the young American tennis sensation made waves in the spotlight by winning her maiden Grand Slam title, which attracted several lucrative sponsorships. The US Open winner already had a deal with Barilla, an Italian food brand, making her just the second player to do so after Roger Federer.

This cooperation not only highlights Gauff’s growing marketability and impact in the tennis world but also reveals a happy side of her personality. In a recent commercial, she dazzled audiences with her impressive dance moves, revealing a dynamic and multifaceted aspect of her persona that goes beyond her skill on the tennis court.

Coco Gauff’s off-court moves are as amazing as her on-court moves

In the advertisement video, Gauff was seen enjoying the pasta after recording a dance, making it a good break snack. Along with that, as though the post was shared by the Italian brand, the caption reads, “@CocoGauff knows best! Whether you’re making moves on or off the court, Protein+® has the pasta taste you love with the energy you want..”

It also displayed Gauff’s ability to blend her skill on the tennis court with her outgoing, eloquent off-court personality, while making a sudden switch in the commercial from a serious look to her amazing dance moves, the ones that are often seen on her TikTok.

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Not only that, with the Swiss former world number one, the Italian brand has carried forward a long-term partnership, and even though she has also been a part of the brand for a few years now, it won’t be wrong to say that the company has picked the best of two generations. Not only that, a few years ago, the 20-time Grand Slam Champion opened up about being a part of the Barilla group.

Federer on his long-term partnership with the Italian food brand

A few years ago in 2017, when he started off his journey with this brand, he opened up about how there’s a connection between his performance on the court and the pasta. He stated, “Barilla pasta and sauces provide the energy that I need to succeed on the tennis court and enjoy my family’s favorite activities.”

In addition, he also praised the Italian brand and said, “They are the best in the business.” Along with that, the 42-year-old tennis legend also highlighted that pasta is something that has always been a part of his daily diet, because of which the partnership is quite natural.
Nevertheless, what are your thoughts on Gauff’s dancing skills? Do let us know in the comment section below.

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