
via Reuters
Tennis – Australian Open – Melbourne Park, Melbourne, Australia – January 18, 2022 Britain’s Emma Raducanu reacts during her first round match against Sloane Stephens of the U.S. REUTERS/James Gourley

via Reuters
Tennis – Australian Open – Melbourne Park, Melbourne, Australia – January 18, 2022 Britain’s Emma Raducanu reacts during her first round match against Sloane Stephens of the U.S. REUTERS/James Gourley
Tennis presents athletes with an array of distractions and pressures, particularly when it comes to endorsement deals. Despite the potential temptations, the success of stars like Serena Williams and Maria Sharapova demonstrates why unwavering commitment to the game is essential for success. Emma Raducanu has recently been plagued with injuries, but Marion Bartoli shared her support for the tennis ace. The former Wimbledon champion advocates dedicating oneself fully to the sport regardless of external pressures.
Williams and Sharapova, who together have a staggering net worth of USD 500,000,000, are examples of how committing fully to the sport can result in immense success. Both athletes prioritized their tennis careers before anything else. Bartoli offered Raducanu a valuable lesson – stay focused and steadfast, and greatness will soon follow.
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Emma Raducanu receives support amidst her break from the former Wimbledon champion
Bartoli believes that endorsement deals can form part of a successful tennis career, so long as they are handled in a strategic manner. By drawing on the examples of Williams and Sharapova, Bartoli explains that both players were able to combine lucrative endorsement deals with their commitment to their careers and goals.
The promising career of the Raducanu has been set back by wrist and ankle injuries. The Brit was forced to withdraw from major tournaments, such as the French Open and Wimbledon. Offering her support, former Wimbledon champion Bartoli urges Raducanu to prioritize her health and recovery over marketing and endorsement opportunities.

via Getty
PARIS, FRANCE – JUNE 08: Serena Williams of the United States of America lifts the Coupe Suzanne Lenglen next to Maria Sharapova of Russia after victory in the Women’s Singles Final match on day fourteen of French Open at Roland Garros on June 8, 2013, in Paris, France. (Photo by Clive Brunskill/Getty Images)
Bartoli reminds the Brit that it was the focus and dedication of Williams and Sharapova that enabled them to achieve such great success, regardless of their endorsement deals.
Bartoli on Raducanu: “I don't think there’s a lack of focus. There are endorsements but Sharapova & Serena Williams had a lot of endorsements but they were very focused on their careers. Players can have a lot of endorsements, but they handle it, so that's not the issue for Emma” pic.twitter.com/xWdahNoM2a
— The Tennis Letter (@TheTennisLetter) May 25, 2023
Bartoli on Raducanu: “I don’t think there’s a lack of focus. There are endorsements, but Sharapova & Serena Williams had a lot of endorsements but they were very focused on their careers.”
The tennis veteran also added, “Players can have a lot of endorsements. But they handle it, so that’s not the issue for Emma.”
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She suggested that Raducanu uses this break as an opportunity to rejuvenate her mind and realign her goals.
Former World number one tennis ace also shares his voice on Raducanu and her injuries
Boris Becker,the German tennis legend, identifies with the young star Raducanu and her struggles. He has faced his career challenges from injuries, so he is perfectly aware of the difficulties dealt with during the process of re-establishing form and getting back into the game. Becker expressed his worry regarding the surgeries undertaken on Raducanu’s wrists and ankles. He also talked about other possible surgical interventions that could potentially put her career in jeopardy.
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Against the backdrop of opponents continuously searching out her vulnerabilities, he suggests a big change. Becker shared that a mentor like his old agent, Ion Tiriac, could help the young tennis ace. However, he emphatically states that both she and her parents must be ready for the new changes. Ultimately, Raducanu’s journey to professional tennis glory is hers to make, and the decision is up to her. What do you think about the Brit? Share your predictions and analysis in your comments below.
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