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Iga Swiatek’s Shock Defeat Forces Tennis Fans to Outrightly Blame Roger Federer’s Multi-billion Dollar Brand for Their Creative Choices

Published Apr 21, 2024 | 1:22 AM EDT

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Iga Swiatek never leaves an opportunity to impress with her impeccable style as the world’s top-ranked player. She is well-known for her unique flair both on and off the court. However, her recent choice of reusing an outfit for the opening of her clay-court season has disappointed and jaded admirers. When she unexpectedly lost to Elena Rybakina early in the Stuttgart Open, her supporters’ criticisms became more audible.

Many questioned ON, the Roger Federer-backed business, for not providing the Polish tennis sensation with a new clay-court outfit. Let’s take a look at what tennis players have to say about the 22-year-old repeating an outfit in the same tennis season.

Tennis fans disappointed with Iga Swiatek’s clay-season outfit

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To start the clay season, the world number one repeated her Roger Federer-backed ON outfit again that she was last seen wearing at the Australian Open this year. Looking into the way she repeated the outfit to start the new leg of the tennis tour, fans were severely upset as they shared their disappointment on social media.

A fan took to his Twitter handle to blame the Stuttgart loss that the world number one faced in the semi-final round on her repeated outfit.

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Subsequently, another fan made a sarcastic dig and wrote that the Federer-backed company might be ‘joking‘ with that outfit.

Another one highlighted the main problem regarding how the company had no issue making new designs and patterns for training season but, at the same time, “set on not replacing this tired a** kit.”

Further, a fan mentioned how it makes literally zero sense when it comes to the business perspective of the athletic brand.

Lastly, a fan mentioned how ONE  might find a“special place in hell.”

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Interestingly, do you know that there was a huge reason behind the four-time Grand Slam champion signing a deal with the Federer-backed company? Last year, in an interview with Vogue, she talked about the connection that she has with the brand.

Was Federer a factor in Swiatek’s decision to join hands with ON?

The 22-year-old last year highlighted how her decision to join hands with the million-dollar company was because of the 20-time Grand Slam champion and his contribution to the sportswear brand. She stated, “Everything that he does is with so much class. Roger’s a huge inspiration; he changed our game, basically. He was a big factor for me in making this decision.” 

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Along with that, she also shed light on her involvement with the design selections of her outfit and expressed her desire to introduce more colors into her care, particularly purple and green. But this year, while her fans were waiting for her kind of outfits, things went the other way around.

Moreover, what are your thoughts on Swiatek’s clay-season outfit? Do let us know in the comment section below.

Written by:

Pratishtha Prakash

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Pratishtha Prakash, tennis writer and resident analyst at EssentiallySports isn't just a sports journalist; she's a storyteller who found her true calling in tennis content. It is something she seamlessly integrates into both her professional and personal realms. Having professional certifications in content and digital marketing, Pratishtha has made it a habit to hone her skills as a quality journalist.
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Edited by:

Arijit Saha