Influenced by Michael Jordan, Serena Williams Crowns the GOAT With Profound Declaration on His Unrivaled Branding Legacy

There is no hiding the fact that Serena Williams is a legend in the true sense. Not just on the court but also off it, Williams has had a massive impact in every field she has stepped into. Be it tennis or representing a brand as an ambassador, Williams’ greatness knew no bounds. While off-court activities can be a different ball game, the American legend revealed how she was inspired in this regard.

During her illustrious career, Williams was often present in the list of most marketable athletes. However, she got the inspiration to represent brands from none other than her fellow countryman, Michael Jordan.

How Michael Jordan’s unique approach had an impact on Serena Williams

Recently, the 23-time Grand Slam champion sat down for an interview with Bloomberg. During that conversation, various topics were raised, right from her tennis career to business and personal lives. Further, she also went on to highlight how she achieved success in branding and sponsorship, representing several renowned brands like Nike and Gatorade.

Talking about how she got the inspiration, Williams said, “Michael, Michael Jordan. I think he really was able to do branding in a different way. And the aplomb that he has walking around, it is just second to none.”

Along with being the most marketable athlete during her playing days, the American tennis legend pocketed millions out of her massive sponsorship deals. However, money was never the motivation for her to succeed in her life. She changed her viewpoint of success and went on to set higher goals that kept her feet grounded. Recently, she revealed a bold definition of success that could have a big impact on future generations.

Williams’ ultimate target was a Grand Slam win

The former World Number 1 overcame all odds to become one of the most successful players. Coming from a humble background, money could have easily set her on a different path. However, it wasn’t the ultimate motivation for her and she chose a major victory as her target during her early career days.

She said, “My starting point was I just wanna win championships and I wanna have fun. I want to be a great tennis player and quite frankly I wanted to win a Grand Slam. Honestly, for me everything else was a bonus.”

With this, she proved again why she is looked up to by many budding players in the sport. It is difficult to imagine that anyone could match Williams’ greatness in the years to come.