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American Star Coco Gauff Unveils Signature Sneakers As She Joins the Likes of Elite Athletes Like Michael Jordan and LeBron James

Published 11/04/2022, 7:00 AM EDT

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via Reuters

Coco Gauff has agreed to a multi-year endorsement deal with a shoe brand and will have her own line of signature footwear. Her uncanny but attractive pair of shoes were released on the occasion of Halloween. The 18-year-old rising star had a fantastic season both on and off the court.

Recently, the WTF finals have begun and the 18-year-old American star is one of the eight players vying for the title. The American tennis sensation is prepared to take on a new challenge on Friday even though she lost her first match against Caroline Garcia.

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Gauff’s signature shoes are out!

The teenage sensation and New Balance have agreed to a multi-year contract. The renowned sports apparel brand unveiled the uniquely designed shoes on the occasion of her beloved holiday, Halloween.

The company took to their official Instagram account to share the pictures of Gauff wearing the shoes on the court and captioned the pictures, “Last night’s look 👻 In honor of @cocogauff’s favorite holiday, we partnered with artist Travis E. Spinks to design a spooky look for her Halloween debut. Peep the one of a kind Coco CG1.”

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They were a standard pair of black shoes with shimmering Red and Green beams emanating from them. Her entire outfit made an impression on the tennis court because she was wearing a jacket that matched her sneakers. Gauff, who is ranked number four in the world, donned those for her WTA Finals debut.

New Balance has produced branded sneakers for NBA stars like LeBron James and Michael Jordan besides the 18-year-old.

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Coco Gauff fails to impress in her WTA Finals debut

In her first match in the WTA Finals, she was defeated by Caroline Garcia. After a five-year break, the French tennis player returned to her best form this year. The 29-year-old defeated the 18-year-old in the initial round and lost her second match against world No. 1 Iga Swiatek.

WATCH THIS STORY – Chris Evert looks back at her astounding rivalry with Martina Navratilova and the negative impact of her 13-match losing streak

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The world number four gave it her all to stay in the match, but Garcia won the match in straight sets. In her second match, she again tasted defeat. This time, at the hands of Russian star, Daria Kasatkina. Her second straight set loss has significantly diminished her chances of making it to the semifinals of the WTA Finals. On Sunday, she will take on Iga Swiatek in her third group stage match.

Do you think Coco Gauff can finally get the better of the world no.1 this time around?

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Written by:

Pratishtha Prakash

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Pratishtha Prakash is a Tennis writer at EssentiallySports. She has completed her Bachelor’s degree in Mass Media and Journalism from MIT ADT University, Pune. In the past, she has interned at the sports desk of The Hitavada, a regional English daily newspaper.
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Edited by:

Tony Thomas