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Coco Gauff might not be the greatest WTA tennis player yet, however, she has been advancing swiftly in her both on-court and off-court life. While she is on-court, she knows how to dominate both the singles and doubles circuits. And while she is off-court, she is taking down her country’s legends like Serena Williams and Naomi Osaka to join the ranks of LeBron James and Michael Jordan. This has happened due to her new endorsement with the classic New Balance footwear brand.

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Gauff has achieved the feat of becoming the only current WTA player with a signature shoe, and her first look with the shoes was recently shared on Instagram.

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Coco Gauff joins Michael Jordan and LeBron James to leave behind WTA stars Serena Williams and Naomi Osaka

Despite having 23 and four Grand Slam titles respectively, Serena Williams and Naomi Osaka could not bag an exclusive deal with New Balance. The renowned shoe brand has gone with an upcoming rising star for a long-term extension deal.

Not just that, she got herself a player-exclusive variant of the New Balance shoes. As the brand flaunts the first look of the shoes through its Instagram account, it makes her the only WTA tennis player to bag such a deal.

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With a black and white theme and a classic logo of New Balance, Gauff looks stunning while showing off her signature shoe, The Coco CG1. It stated, “A timeless original. The Coco CG1 “Coco Classics” launching February 1st. The first of its kind.” 

READ MORE: ‘Get Ur A** Back on the Court Please’- Tennis World Urges Serena Williams to Take Immediate Action After Saddening Rafael Nadal, Novak Djokovic, and Roger Federer Graphic

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The only athletes who have bagged this deal of having exclusive New Balance shoes before Gauff were NBA legends Michael Jordan and LeBron James.

Gauff flaunted her signature shoes at the WTA Finals

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The American teenage sensation joined hands with the brand when she was only 14. With a multi-year deal, Gauff also got her own personal variant.

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With her signature shoes, the player rocked the court in the WTA Finals. Even if she could not take down the incumbent world no. 1, Iga Swiatek, Gauff has been making quick strides in her tennis career.

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WATCH THIS STORY: 18-Year-Old Coco Gauff Dreams To Replicate Serena Williams and Naomi Osaka’s Fashion Feat in an Unexpected Fan Confession

How long do you think it will take Gauff to win her first Grand Slam title? Let us know your views in the comments section below.

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Written by

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Shivali Sharma

1,442 Articles

Shivali Sharma is a Tennis Writer and Content Manager at EssentiallySports. With an extensive experience of more than 3 years in writing and content management, Shivali has authored numerous articles concerning the ‘Queen of the Court’, Serena Williams, and the ‘Big 3’, Roger Federer, Rafael Nadal, and Novak Djokovic, including their personal life, career, and more. In addition to this, Shivali is a sworn Djokovic fan who hails his grit in face of every challenge. Additionally, she roots for Jannik Sinner whose relentless gameplay she can’t help but admire. Apart from this, when she is away from writing, Shivali enjoys exploring the great outdoors through trekking and indulging in her passion for reading books.

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Tony Thomas

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