$60 Million Worth Naomi Osaka Reveals Enthralling Story Behind the Launch of New Firm With LeBron James – ‘There Aren’t Many Female Athletes’

Naomi Osaka is one of the most celebrated athletes of all time. She has a massive hold on the crowd and can influence people immensely. The four-time Grand Slam champion is dear to many tennis fans because of her game and down-to-earth nature. Further, she is a role model to many young bloods.

Her norm-breaking actions, such as advocating the importance of mental health in an otherwise result-driven sport, make her stand out. Also, Osaka doesn’t believe in tying herself to just tennis. She takes interest in exploring other arenas and that is why she gets recognition and admiration from non-fans as well. Speaking of which, here are the details of her latest off-tennis expedition.

Naomi Osaka about founding Hana Kuma

Osaka recently alongside NBA legend, LeBron James, and her longtime agent and business partner, Stuart Duguid, launched her production company, Hana Kuma. “For me, I always wanted to test new water like I am a very challenging person. The harder something seems, the more I want to attempt to do it.” She confessed while talking about the reason behind choosing something so different from her profession.

Thereafter the former world no.1 added. “There aren’t many female athletes to do such a thing. Like say someone at least paved that way then I am kinda like, okay it’s already there. Also, I feel like I have a unique perspective.”

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Hana Kuma translates to flower bear in Japanese. The organization has been built with a fresh perspective of delivering culturally specific content to the audience in the best possible way. Further, they also aim to tackle the important issues of today’s society. 

This isn’t the first time Osaka will be taking a brave step. She is among the only few players who skipped events as high profile as Grand Slam just to safeguard their mental well-being. She faced severe backlash for the same. Even so, she stayed stern in her decision and returned when her heart permitted. 

Osaka’s historic photoshoot

The two times Australian Open champion in 2021 modeled for the Sports Illustrated Swimsuit cover as their first ever black female athlete star. Osaka, just before representing Japan in the Olympics, posed in Norma Kamali swimwear and earrings from Beads by Cowrie.

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Photographed by Yu Tsai, she shined on three covers of the magazine’s swimsuit issue. Further, the chief of Sports Illustrated later revealed that Osaka’s take on mental health was the main reason they wanted to have her on the cover.