Serena Williams is no doubt one of the most successful players of this generation. But at the same time, she is also a well-rounded businesswoman. Although her tennis records mask her mega presence in the industry, she is one of the wisest when it comes to business decisions. The 23-time Grand Slam champion has made several investments that have skyrocketed in value in the past few years.

One of her most profitable involvements was with the NFT company Sorare. She joined the fantasy soccer game as their board advisor in January and now the organization is extending its partnerships.

Sorare collaborates with the NBA

Sorare is teaming up with the National Basketball Association and the National Basketball Players Association. The collaboration is planning to launch the first ever free-to-play fantasy game based on digital cards. “Our partnership with Sorare will give NBA fans an entirely new way to engage with our teams and players.” NBA Commissioner Adam Silver said.

Further, the new game powered by Sorare and the NBA, ‘Sorare: NBA’, will enter the market ahead of the 2022-2023 NBA season. Fans can soon use Sorare portals to buy, sell and trade digital trading cards. The cards are a part of the Ethereum blockchain, one of the biggest crypto platforms.

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Speaking of the former World no.1’s role, she is responsible for providing guidance to the board members on a range of topics. Also, she shoulders the task of developing relations with athletes and devising expansion strategies.

Serena Williams’ recent investments

The seven times Wimbledon champion is an active investor. Through her firm Serena Ventures, she has given wings to over 60 new startups. Coming to her latest investment, she recently collaborated with the California based organization Just Egg.

Williams not only made an investment but also starred alongside fellow investor Jake Gyllenhaal for the plant-based food company’s ad campaign, Really Good eggs. Further, earlier this year, she added Nestcoin to her list of crypto companies.

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Serena Williams already has shares in Bitcoin and she joined hands with the company to support and help Africans and other frontier markets understand and adopt crypto. In addition, she now is also a part of the Cash App. The biggest money transferring app of UK and US.