Serena Williams Powered NFT Company Collaborates With NBA to Introduce a New Fantasy Game

Published 09/09/2022, 6:10 AM EDT
BEVERLY HILLS, CALIFORNIA – MARCH 27: Serena Williams attends the 2022 Vanity Fair Oscar Party hosted by Radhika Jones at Wallis Annenberg Center for the Performing Arts on March 27, 2022 in Beverly Hills, California. (Photo by Dimitrios Kambouris/WireImage)

Serena Williams is no doubt one of the most successful players of this generation. But at the same time, she is also a well-rounded businesswoman. Although her tennis records mask her mega presence in the industry, she is one of the wisest when it comes to business decisions. The 23-time Grand Slam champion has made several investments that have skyrocketed in value in the past few years.

One of her most profitable involvements was with the NFT company Sorare. She joined the fantasy soccer game as their board advisor in January and now the organization is extending its partnerships.


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Sorare collaborates with the NBA

Sorare is teaming up with the National Basketball Association and the National Basketball Players Association. The collaboration is planning to launch the first ever free-to-play fantasy game based on digital cards. “Our partnership with Sorare will give NBA fans an entirely new way to engage with our teams and players.” NBA Commissioner Adam Silver said.

Further, the new game powered by Sorare and the NBA, ‘Sorare: NBA’, will enter the market ahead of the 2022-2023 NBA season. Fans can soon use Sorare portals to buy, sell and trade digital trading cards. The cards are a part of the Ethereum blockchain, one of the biggest crypto platforms.


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Speaking of the former World no.1’s role, she is responsible for providing guidance to the board members on a range of topics. Also, she shoulders the task of developing relations with athletes and devising expansion strategies.


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Serena Williams’ recent investments

The seven times Wimbledon champion is an active investor. Through her firm Serena Ventures, she has given wings to over 60 new startups. Coming to her latest investment, she recently collaborated with the California based organization Just Egg.

Williams not only made an investment but also starred alongside fellow investor Jake Gyllenhaal for the plant-based food company’s ad campaign, Really Good eggs. Further, earlier this year, she added Nestcoin to her list of crypto companies.


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Watch this story: Will Smith Shows How King Richard Cast Trained Like Serena and Venus Williams

Serena Williams already has shares in Bitcoin and she joined hands with the company to support and help Africans and other frontier markets understand and adopt crypto. In addition, she now is also a part of the Cash App. The biggest money transferring app of UK and US.



Mahima Verma

1034 articles

Mahima Verma is a Tennis writer for EssentiallySports. She holds a Bachelor's degree in Hotel Management from IHM Mumbai. A sports enthusiast, particularly Tennis since her childhood, Mahima believes that she is fortunate enough to witness the legends like Roger Federer, Rafael Nadal, and Serena Williams play.

Edited By: Tony Thomas