Fan-favorite Venus Williams has a new venture on the horizon. With her fans hoping for her return to the court, Venus gives them great news from an entirely unexpected direction. Known for her seasoned entrepreneurial pursuits, Venus has made a wise move to collaborate with Topspin Consumer Partners. The company announced Venus’ addition to its board as the Operating Partner.

The announcement further elaborated on Williams’ role in the company. She will work closely with the brands and their collaborations on the strategic end to further the brand reach in the market. She will also overlook strategies to build more consumer engagement and value that will in turn benefit newer investments.

Venus Williams makes her next power move

Williams’ experience as an athlete, entrepreneur, investor, and philanthropist makes her an ideal addition to Topspin’s team. Williams will leverage her experience in handling the business end for several brands like Happy Viking and EleVen by Venus in this new role. When asked about her views on her new position, she said, “What resonated with me most about Topspin was the team’s deep understanding of consumer investing and genuine desire to help entrepreneurs and visionaries reach their full potential”.

According to her, she has learned a lot from her previous experiences as an entrepreneur. The position at Topspin is a great way for her to put that knowledge to practicality as she strives to work for the company’s benefit as its shareholder.

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On the other hand, the Managing Director for Topspin, Leigh Randall was all praises for Venus. He dished out a bunch of compliments for the tennis superstar’s sense of strategy and her ability to lobby in the corporate network.

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According to him, “Venus is not only one of the greatest athletes of all time, but she is also an established entrepreneur, investor, and philanthropist. She will serve as an invaluable resource for our portfolio companies, and we look forward to working with her to identify new and exciting investment opportunities.”

Venus always comes up with the best ideas for her fans

Venus Williams brings in the news of her new entrepreneurial venture at a time when her fans are intrigued to know about “what’s next” in her career. With her little sister, Serena retired from the game, her partnership with Topspin will come as a sweet surprise to fans.

With Venus’ motive to focus on small businesses, this decision sure comes as an addition to a greater plan. However, this is not her first business venture. Her entrepreneurial ventures encompass many businesses of which EleVen by Venus is a major activewear brand. Their motto strives to engage people in “pursuit of their best selves” and it cannot get any closer to Venus’ career as a tennis superstar and business tycoon.

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What do you think about Venus’ new partnership with this equity firm? Let us know in the comments.