“A Perfect Fit”: Venus Williams Collaborates With Big Medical Aesthetic Enterprise

Published 03/27/2021, 2:00 PM EDT
Venus Williams of the United States celebrates after winning match point in her first round match against Mihaela Buzarnescu of Romania during day two of the 2019 Australian Open at Melbourne Park on January 15, 2019 in Melbourne, Australia. (Photo by Cameron Spencer/Getty Images)


Former World No.1 Venus Williams didn’t have a great start to the 2021 tennis season. After not performing well at the Australian Open 2021, she got knocked out in the first round of the Miami Open 2021. What is even more surprising is that her opponent, Zarina Diyas, defeated her in straight sets. The finals scoreline of the match was 6-2, 7-6(10).

ADVERTISEMENT

Article continues below this ad

Even though Venus Williams hasn’t had a great year so far, there is some positive news for her. ‘Venus Concept’ recently announced her as their global brand ambassador. Fans are also quite excited about the news as Venus is able to reach new heights and continues to enjoy her stardom even at the age of 40.

“We’ve partnered with Venus Williams, four-time Olympic Gold Medalist, seven-time Grand Slam Champion, and entrepreneur, as our Global Brand Ambassador for #VenusBliss! We can’t wait to show you her experience with Venus Bliss!” declared the company on Twitter.

ADVERTISEMENT

Article continues below this ad

Venus Concept is actually an innovative global medical, aesthetic technology leader company. Its product portfolio consists of aesthetic device platforms, including Venus Versa, Venus Legacy, Venus Velocity, and other multiple items.

 “Very excited to work with Venus Williams”- CEO of Venus Concept

The CEO of the Venus Concept, Dom Serafino, welcomed the elder Williams sister on board and reflected on how she would perfectly fit as the brand ambassador of the company.

Venus Williams of the United States celebrates defeating Laura Siegemund of Germany during her third round Women’s Singles match on Day Six of the 2016 US Open at the USTA Billie Jean King National Tennis Center on September 3, 2016, in the Flushing neighborhood of the Queens borough of New York City. (Photo by Alex Goodlett/Getty Images)

“We are very excited to work with Venus Williams as our Venus Bliss Brand Ambassador. We consider Venus a perfect fit for Venus Concept. Her excellent reputation as an athlete and person is consistent with our company goals and vision,” said Serafino.

ADVERTISEMENT

Article continues below this ad

He also hopes that their customers will connect with her integrity and public image.

“We are looking forward to building successful brand awareness campaigns with her. We are confident that our customers and their patients will connect with her integrity and public image,” added the CEO.

This is surely some positive and great news for Venus Williams and her fans. However, she’ll like to work hard and improve her performances on the court too. Will Venus be able to win a title before bidding goodbye to the sport?

ADVERTISEMENT

Article continues below this ad

DIVE DEEPER

“Hate Playing Indoors”: Venus Williams Reveals Her Everyday Training Routine

4 months ago

SHARE THIS ARTICLE :

Anshul Singh

1079 articles

Anshul Singh is a tennis author at EssentiallySports, currently pursuing Journalism Honors from Delhi University. Having significant experience with content, Anshul has authored over 500 tennis articles. He has previously worked as a writer and an editor for DU Express, penning riveting articles on sports, politics, and culture.

ADVERTISEMENT

ADVERTISEMENT

essentiallysports's Stories