After Lapping Up the Likes of Margot Robbie and Lady Gaga, CAA Ropes In Naomi Osaka’s Brainchild

Published 01/30/2024, 11:55 PM EST

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In the world of tennis, Naomi Osaka effortlessly commands the court, showcasing her prowess and determination. Yet, beyond the baseline, she skillfully navigates a different game—her business ventures and lucrative deals. Her media company, Hana Kuma, is in the news, grabbing headlines. The Japanese tennis player’s brainchild signed a deal with CAA in the latest update.

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But do you know that’s not the only highlight? With the new collaboration, the four-time Grand Slam champion’s company has also followed in Lady Gaga and Margot Robbie’s footsteps. Let’s take a look at how Osaka’s company driver fits into the same pool as big Hollywood celebs.

Naomi Osaka’s Hana Kuma follows in Lady Gaga’s and Margot Robbie’s footsteps

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Recently, the CAA signed the former world number one tennis player’s media and production company for representation. There are a lot of companies under the CAA banner that are quite popular and established at the same time.

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According to the Hollywood Reporter, CAA is a talent and sports agency based in Los Angeles. In addition, it represents Hollywood’s top actors, writers, and filmmaking talent, including a lot of directors, producers, and podcasters. CAA clients include Brad Pitt, Lady Gaga, Tom Cruise, and Margot Robbie; now it will also represent Osaka’s media company.

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The media company was launched in 2020 in partnership with the SpringHill Company, a company founded by NBA star LeBron James. It has a lot of projects going on and also produces the video podcast, Good Trouble With Nick Kyrgios.

Read more: ‘Always Wanted to Help…’ – A Proud Naomi Osaka Uses Her Platform to Aid a Struggling Tennis Player

The vision behind this company is far bigger than it looks. Even though the project of the company shares a close connection with the Japanese tennis player, the CAA might add color to the growth. She talked about her clear dream and vision regarding the media company.

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Naomi Osaka’s Hana Kuma vision

Last year, she raised $5 million for her company in April. During that time, in a candid interview, she expressed her desire for her company to become a remarkable production company and shared her vision for the same.

She stated, “I’d say the dream is obviously to become a really amazing production company. I don’t know, it’s just to see how far it goes. I think I’ve been inspired by a lot of people.” Along with that, she also talked about how her childhood dream of becoming a tennis player never had anything to do with the idea of starting a production company. But with the growing time, she decided she wanted it and was giving her 100% into it.

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What are your thoughts about Osaka’s media company? Let us know in the comment section below.

Watch This Story: When Serena Williams had a hilarious challenge for Naomi Osaka’s former coach

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Written by:

Pratishtha Prakash

2,097Articles

One take at a time

Watching the biggest sports events have been a part of my life right from my early childhood. Although I have grown up watching a variety of sports, including tennis, cricket, and esports, I have a special connection to tennis. Thus, when it came to building a career in sports journalism, I focused on the racket sport.
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Edited by:

Vishav

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