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Alycia Parks Moves On From Australian Open Sorrow as She Sizzles on American Sporting Juggernaut’s New Initiative

Published 01/20/2024, 1:40 AM EST

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via Reuters

Alycia Parks had high hopes as she started the 2024 season with great enthusiasm. However, it was unlucky for her that she had to face compatriot Coco Gauff in the R3 of the Australian Open, getting a disappointing elimination as an outcome. While fans already started to believe that she had a bad start this season, they recently found a reason to change their perception.

Even after facing a defeat at the Australian Open, Alycia Parks is currently looking forward to facing the limelight. As the social media handle of the famous American brand, Wilson gave out an exciting update, fans shifted their attention towards the 23-year-old.

Alycia Parks shakes hands with famous brand Wilson

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Fans recently linked the image of the Ukrainian tennis star Marta Kostyuk with the famous brand Wilson. As the group is currently moving at a consistent pace to extend its boundaries with a new initiative, WTA Star Alycia Parks also earned a chance to be involved. After a recent heartbreak at the Australian Open, Alycia Parks is making headlines for all the right reasons.

As the young tennis sensation became the latest addition to Wilson’s star-studded lineup, she appeared posing in style as the company’s recent Instagram post popped up. The post, featuring Alycia Parks in Wilson’s gear, came out with a caption that said, “Determined, dynamic, disruptive. @alycia.parks brings to life innovation x performance x style on tour as our head-to-toe Team Wilson athlete.”

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As the update caught the attention of fans, they are now excited to see Alycia Parks make wonders in the world of collaborations as well. As the brand chose to bring her in even after a recent disappointment, fans now know that she has a worth that won’t die with just a few defeats.

Wilson’s first head-to-toe athlete narrates her story

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Before Alycia Parks shook hands with the famous brand Wilson, another WTA star Marta Kostyuk became a member. As the Ukrainian tennis star has been involved for a while now and has moved ahead to the advisory board, she has shared a prolonged connection with the giant.

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“Growing up in a tennis family, Wilson has always been a trusted staple in my game for as long as I can remember,” said the 21-year-old. “It feels surreal to officially be playing and wearing Wilson; a partnership that I know will inspire and evolve, just as the game does.” As the support has now doubled with Alycia Parks adding to the board, it still remains to be seen if the brand experiences a positive impact.

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Written by:

Akshay Kapoor

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One take at a time

Born into a family that practically breathes tennis, I spent my early childhood days huddled together with my loved ones, watching the electrifying rallies of the legendary Rafael Nadal. Such a unique experience forged a lifelong love for the sport in me. Before joining EssentiallySports, I honed my skills while working for a regional website, covering a variety of sports.
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Edited by:

Ananya Giri