“Butter or No Butter?”: Serena Williams Innovatively Promotes Her New Outfit From ‘Serena’

Published 10/05/2021, 8:30 PM EDT
SAN JOSE, CALIFORNIA – FEBRUARY 22: Serena Williams speaks on stage during keynote conversation at 2019 Watermark Conference for Women Silicon Valley at San Jose McEnery Convention Center on February 22, 2019 in San Jose, California. (Photo by Marla Aufmuth/WireImage)


Serena Williams is truly one of the most complete tennis players of all time. In her professional career, she has won 23 Grand Slam titles and has been at World No. 1 for many years. The American superstar also has a huge following of fans and admirers and she’s one of the most famous sports celebrities in the world.

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Williams has always been in the limelight, whether it’s because of her on-court achievements or off-court collaboration with brands. The former World No.1 has signed million-dollar deals with brands like Puma, Nike, and HSN. However, in 2018, Serena Williams launched her very own clothing line called ‘Serena’.

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Serena Williams shares a delightful picture in her new apparel from ‘Serena’

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Williams is one of the most elegant players on the WTA Tour. In 2018, Williams established her own apparel brand, ‘Serena.’ For which her own website supplies all of the clothing. She believed that her new independent initiative will allow her to be genuinely creative with no boundaries after working with so many brands.

Serena Williams attends The 2019 Met Gala Celebrating Camp: Notes on Fashion at Metropolitan Museum of Art on May 06, 2019 in New York City. (Photo by Dimitrios Kambouris/Getty Images for The Met Museum/Vogue)

Williams said during the launch, “I’ve done things for HSN but I’ve always been limited, with the customer and with the fabric selection; [there were] things I couldn’t do. They gave me so much knowledge, though, and so much practice and so much training. And with Nike, obviously, there are so many things I can’t do… I’ve never been fully creative, so that’s what this is.”

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Recently, Serena Williams shared a picture of herself in new apparel from ‘Serena’. The caption said, “Butter or no butter? Movie night in new @serena,” tagging her clothing line’s Instagram page. She looked stunning in the beautiful dress with a bucket of popcorn in her hand. Apart from tennis, the American has also got some expertise in handling the business side of things.

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Atri Bhatt

150 articles

Atri Bhatt is a tennis author at EssentiallySports. He is pursuing his Master's degree in Sports Management from Deakin University, Australia. In addition to critically analyzing the game, he also plays tennis professionally.

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