“Championship Mindset”: Serena Williams Reveals How Tennis Career Helps Her Become a Better Businesswoman

Published 05/05/2021, 12:30 PM EDT
SAN JOSE, CALIFORNIA – FEBRUARY 22: Serena Williams speaks on stage during keynote conversation at 2019 Watermark Conference for Women Silicon Valley at San Jose McEnery Convention Center on February 22, 2019 in San Jose, California. (Photo by Marla Aufmuth/WireImage)


Serena Williams now introduces herself as a professional tennis player, a venture capitalist, and a fashion company owner. Recently, in a video for Adobe Summit, she revealed what things she learned in tennis and applied to her business.

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Unquestionably, the 23-time Grand Slam champion has found the secret to success as a tennis player and as an entrepreneur. Here are the things she believes make her a better businesswoman.

Which tennis lessons does Serena Williams apply in business?

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To begin with, Serena Williams named the athlete attributes she’s carried forward in the business world. In essence, it is her drive to win titles which she tries to bring into her other career.

“There’s a lot of things that I take from my tennis career that I incorporate into business is tenacity and desire and the championship mindset,” Serena said.

Serena Williams of the United States celebrates defeating Catherine McNally of the United States during their Women’s Singles second round match on day three of the 2019 US Open at the USTA Billie Jean King National Tennis Center on August 28, 2019, in the Flushing neighborhood of the Queens borough of New York City. (Photo by Clive Brunskill/Getty Images)

Moreover, the 39-year-old American expressed the underlining quality of a leader and also emphasized the value of making mistakes.

“The most important trait in a leader is ownership. I believe in the power of mistakes; I think mistakes are very important.” the American explained.

Additionally, Serena highlighted how every life lesson elevated her capacity in business. Besides business, she claims that the experience also helps her grow as a person.

“Every experience that I have really creates a better businesswoman,” Williams said. “Whether it’s a good experience or a bad experience, it creates a better me.”

Because of this unparalleled drive, the four-time Olympic Gold medallist is still pursuing her next Major. Her next Grand Slam appearance is at French Open 2021.

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Williams begins her French Open 2021 preparations

The three-time champion at Roland Garros is looking to add one more title to her name. Williams has begun her French Open 2021 preparations with coach Patrick Mouratoglou in Nice, France.

2018 French Open Tennis Tournament – Serena Williams of the United States watched by her coach Patrick Mouratoglou training on Court Suzanne Lenglen in preparation for the 2018 French Open Tennis Tournament at Roland Garros on May 25th, 2018 in Paris, France. (Photo by Tim Clayton/Corbis via Getty Images)

There’s no doubt that Serena still has her championship mindset intact, but over the next month, her fitness will need to keep up consistently.

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With the French Open 2021 being postponed by a week, the American will have more time to prepare herself. However, she also needs adequate match-time, which she might bag at the Italian Open 2021, starting May 10.

Hopefully, we will see Serena at her peak on clay once again. Do you think she can win another Grand Slam title before retirement?

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Purav Joshi

818 articles

Purav Joshi is a Tennis author at EssentiallySports. Having a degree in Films, Television and Media Production, he guided his passion for writing and journalism into the sport of aces and rallies. With over 2 years of experience as a copywriter, Purav has authored over 500 tennis articles.

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