Besides being on top of the rankings in the tennis world, Coco Gauff is also known for her influential image among young enthusiasts. This became the reason for immensely popular brands like New Balance approaching the tennis star for major collaborations. As this story between the $5 Billion+ worth brand and the US Open champion continues to flourish, she has emerged as the face of the sport once again.

Recently, global sportswear manufacturing brand New Balance captivated the attention of sports enthusiasts worldwide with their latest advertisement for 2024. As the brand is known to feature the best faces from different sports, the spotlight shined bright on WTA star Coco Gauff as she was seen showcasing her skills with a racket. The ad clip highlighted a wide array of athletes from various sports including basketball, football, and tennis, and featured the 20-year-old as the face of tennis.

Along with her, the advertisement also featured other players like MLB’s Shohei Ohtani, hurdler Sydney McLaughlin-Levrone, NBA’s Jamal Murray and Tyrese Maxey, WNBA’s Cameron Brink, and Arsenal FC’s Bukayo Saka representing their respective sports.

Coco Gauff has been connected with New Balance since 2018, the year in which she signed her first collaboration contract with the brand. As the contract was about to meet its tenure in November 2022, Gauff decided to continue her story with the brand by signing a long-term extension that affirmed her status as an influential figure in the athletic community.

During her fruitful collaboration journey, Gauff also introduced her own signature shoe line, the ‘Coco CG1’, which received immense love and support from tennis enthusiasts worldwide. “We Got Now. 2024,” declared New Balance’s official social media handle along with the advertisement clip.

As the contract continues and Gauff herself continues to be the young face of women’s tennis, it is evident that there’s a lot more coming her way. She was recently connected to Roger Federer’s Barilla!

Coco Gauff holding hands with Roger Federer on Barilla’s pasta story

New Balance isn’t the only brand that uses Coco Gauff’s social presence to take the brand’s image up in the sky. Besides that, the WTA star has also been connected with Barilla, the brand renowned for its mouth-watering pasta sauces and recipes. She has been on a massive journey of collaboration with the brand since she was just 14 years old.

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However, it isn’t just her who finds a connection with the brand. Roger Federer, the tennis star known for his classy partnerships with brands like Rolex, has also been a part of the pasta story, although their collab has now ended.

The brand recently released an advertisement in which the US Open champion can be seen hitting the ball, not for any opponent but for a dog who plays with her off the court. It seems like the journey of her entertaining endorsements is just beginning!