The year 2024 was an eventful one for Coco Gauff, both on and off the court. While she didn’t have the best of seasons in the first half(due to issues in her serve), Gauff came back strongly and ended her season on a high by winning the WTA Finals trophy. Despite Gauff failing to deliver in most of the big tournaments last year, her influence off the court reached new highs. She became one of the best-paid tennis stars off the court and had several big sponsorship deals. Among them was her partnership with a personal care brand, Carol’s Daughter. As the brand reminisced about their partnership, Gauff’s mother, Candi, gushed over her daughter’s influence.

Partnering with Gauff in April this year, Carol’s Daughter achieved massive popularity over the past few months. “The presence of someone like Coco in the tennis world is a testament to the progress made before her,” Lisa Price, the brand’s founder, had said. Taking to their official Instagram handle, the brand shared some photos from last year, where Gauff could be seen in a shoot for the brand.

In a matching outfit to the brand’s yellow theme, Gauff was seen in various poses while promoting the brand. Meanwhile, Gauff’s mother, Candi, was thrilled to see her daughter shine off the court and reshared the post on her Instagram story. Additionally, she posted a heart emoji, while tagging Gauff on her story. Indeed, Candi is following Gauff’s life closely and is in love with Gauff’s influence, both on and off the court.

While the brand has used Gauff’s popularity to good effect, the American star is also loving her association with Carol’s Daughter. While joining the brand, she said, “I’m thrilled to partner with Carol’s Daughter. Their expertise in natural hair care is unparalleled, and I’m proud to align with a brand that shares my values. Together, we’ll continue empowering women and girls to embrace their natural curls with confidence and authenticity.”

Furthermore, Gauff is an ideal fit for the brand, as explained by its founder, Price. She revealed how the brand’s values resonate with those of Gauff.

Carol’s Daughter founder explains why they chose Coco Gauff

As Gauff became one of the top stars on the WTA Tour, she was chosen to become the face of Carol’s Daughter. However, her on-court exploits weren’t the only reason behind her selection. Gauff’s humble background and her emergence from it to become a top player were also crucial reasons behind this new partnership.

While announcing Gauff as the brand ambassador, Price said, “While representation in this sport may be limited, their influence is profound. Coco embodies the ethos of ‘If you can see it, you can be it.’ This partnership is particularly meaningful as it signifies the evolution of Black hair care brands. From humble beginnings, the doors are now wide open, offering endless possibilities for our hair, our confidence, and our empowerment. With Coco, we celebrate the strength, beauty, and authenticity of generations to come.”

On the tennis front, Coco Gauff is thriving at the United Cup. She led her nation into the United Cup semifinals, where they’ll play the winner of the match between Italy and the Czech Republic.