“Creates a Win-Win Situation”: Serena Williams Opens Up on Her New Investment Through Serena Ventures Capital

Published 07/23/2021, 5:34 AM EDT
SAN JOSE, CALIFORNIA – FEBRUARY 22: Serena Williams speaks on stage during keynote conversation at 2019 Watermark Conference for Women Silicon Valley at San Jose McEnery Convention Center on February 22, 2019 in San Jose, California. (Photo by Marla Aufmuth/WireImage)


Apart from having 23 Grand Slam titles and four Olympic gold medals, Serena Williams is also a successful businesswoman. Presently, she has well-established businesses in the fashion, jewelry, and finance market. She has now added a new investment in her repertoire.

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In 2016, Serena built her venture capital firm, Serena Ventures, whose primary goal is to invest in promising start-up companies. As of now, she has provided for more than 30+ start-ups through her firm. Now, the tennis queen has backed Esusu, a rent-reporting fintech start-up company, as a profitable prospect.

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Why did Serena Williams invest in Esusu?

According to CNBC, Serena Williams invested an undisclosed amount in Esusu’s first funding round. In essence, the Abbey Wemimo and Samir Goel founded fintech start-up is a medium for low and middle-class families to build credit history. That is, it reports renters’ rent payments to major credit bureaus, enabling them to improve their credit.

“Esusu is really focused on credit building and creating pathways to financial inclusion not only for working families but for individuals as well,” Serena said.

Tennis – French Open – Roland Garros, Paris, France – June 4, 2021 Serena Williams of the U.S. in action during her third round match against Danielle Rose Collins of the U.S. REUTERS/Benoit Tessier

Elaboratively, the 39-year-old explained that she started Serena Ventures to invest in diverse founders and early-stage companies that outperform and generate impact while at the same time empowering others and creating opportunities. “Esusu is definitely one of those companies,” Serena added.

Furthermore, she insisted that it is a massive market that has been long underserved. So, with a strong conviction in the potential of this space, Serena Ventures invested in Esusu’s mission.

“The tech-enabled model really creates a win-win situation for stakeholders, renters to landlords. Our significant investment in Esusu will help the company scale and unlock opportunity,” Serena concluded.

What’s next for Serena in 2021?

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Tennis-wise, the American professional decided to skip Tokyo Olympics after her injury-forced withdrawal from Wimbledon. However, she is looking forward to making a complete preparation for the US Open 2021.

Serena Williams of the United States celebrates defeating Catherine McNally of the United States during their Women’s Singles second round match on day three of the 2019 US Open at the USTA Billie Jean King National Tennis Center on August 28, 2019 in the Flushing neighborhood of the Queens borough of New York City. (Photo by Clive Brunskill/Getty Images)

Recently, Serena confirmed that she would play at the WTA Cincinnati Masters 1000 event ahead of New York. So far, the players’ field includes the likes of Naomi Osaka and Victoria Azarenka.

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Hopefully, the 23-time majors’ owner would return fully fit for the Western and Southern Open. Let’s see if she can fulfill the long-awaited #24 Slam run this year.

Watch this story: Roger Federer, Rafael Nadal, Novak Djokovic, Serena Williams and Others Winning Medals of Glory at Olympic Games

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Purav Joshi

1238 articles

Purav Joshi is a Tennis author at EssentiallySports. Having a degree in Films, Television and Media Production, he guided his passion for writing and journalism into the sport of aces and rallies. With over 2 years of experience as a copywriter, Purav has authored over 500 tennis articles.

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