Days After Naomi Osaka’s ‘Snack Packs’ Move, 19-Year-Old Coco Gauff Proves She Is Just as Marketable With New Signature Sneaker Design

Published 05/23/2023, 7:55 AM EDT

Follow Us

via Imago

The 2023 French Open is only days away, and ahead of the showpiece clay court spectacle, two of women’s tennis’ biggest stars have launched their signature sneakers in collaboration with sportswear giants. On one hand, 19-year-old American prodigy Coco Gauff launched the sneakers in collaboration with New Balance. Gauff, who reached the final of the 2022 French Open, will wear the sneakers and hope to go one better this time and win the women’s singles title. On the other hand, 25-year-old Japanese sensation Naomi Osaka launched her sneaker collection in collaboration with Nike. Unlike Gauff, Osaka won’t be participating in this year’s French Open.

America’s Favorite Video Today

Despite the differences between Gauff and Osaka in terms of their 2023 French Open participation, their new sneaker launches prove that they are among the most marketable names in women’s tennis right now.

New Balance comes up with a new colorway design for signature sneakers of Coco Gauff

ADVERTISEMENT

Article continues below this ad

In 2022, New Balance announced the launch of Coco Gauff’s signature sneakers. Since the announcement, Gauff has taken to court in a variety of colorways. However, the new ‘Twisted Net’ colorway goes a long way towards spicing up Gauff’s signature New Balance sneakers.

New Balance took to Instagram to announce the brand-new colorway. The post was captioned, “The Coco CG1 ‘Twisted Net’. Dropping globally on May 26th, 2023. The first of its kind”.

Trending

Get instantly notified of the hottest Tennis stories via Google! Click on Follow Us and Tap the Blue Star.

Follow Us

via Reuters

When it came to designing the new ‘Twisted Net’ colorway, New Balance drew inspiration from several things. For starters, the sportswear brand took Gauff’s enthusiasm about social media into consideration. It also warped a tennis court net with cyberspace. Last but not least, it incorporated green and blue flashes that are typical of French fashion. Gauff proudly shared the image of the new colorway on her Instagram stories.

Rising American Tennis Star Coco Gauff Dares to Achieve 36-Year-Old Rafael Nadal’s Invincible Clay Court Record as She Gears up for French Open 2023

Gauff’s signature shoe launch comes on the back of Naomi Osaka’s Nike ‘Snack Packs’

ADVERTISEMENT

Article continues below this ad

Naomi Osaka is pregnant right now, and as a result, she will be unable to be a part of the 2023 French Open’s proceedings. However, despite her pregnancy, it seems that her marketability hasn’t dipped in the slightest.

ADVERTISEMENT

Article continues below this ad

Osaka’s signature sneakers, which she has nicknamed ‘Snack Packs’, feature pop icons made of various snacks and fruits. Naomi Osaka fans can expect her to take to the court in the ‘Snack Packs’ once she returns to action, most likely in the 2024 season.

Watch This Story: Distressing Serena Williams Reality Leaves a Near Impossible Void to Fill for Coco Gauff, Iga Swiatek, and Others

SHARE THIS ARTICLE :

ADVERTISEMENT

Written by:

Sudipto Pati

298Articles

One take at a time

Sudipto is a Tennis writer at EssentiallySports. He completed his graduation in Journalism and Mass Communication in 2012. His passion for writing became a full-time profession in 2019 after working as a musician and travelling educator.
Show More>

Edited by:

Tony Thomas

ADVERTISEMENT

ADVERTISEMENT

EDITORS' PICK

America’s Favorite Video Today