Emma Raducanu has had a rough year with no titles under her name and a lot of criticism for her poor performances. However, things are not bleak on the financial side of her career. After Naomi Osaka and Serena Williams, the British teenager is the third highest-paid WTA player in 2022.

This is because of her multiple top-tier endorsements amassing approximately $25 million.

Emma Raducanu becomes the third highest-paid WTA player after Naomi Osaka and Serena Williams

Despite not being able to perform well on the court, the former US Open champion has gone on to amass $25 million through her endorsements. Emma Raducanu signed some high-brand endorsements with luxury brands like Tiffany & Co., Dior, and Porche. Apart from that, she is also an ambassador of British Airways, Vodafone, HSBC, and Evian. Besides that, she is the third highest-paid WTA player behind Naomi Osaka and Serena Williams. Most of her earnings have come from endorsements and hardly any from the matches that she has played. People have criticized her often for being too indulged in off-court activities which they feel is distracting her from making improvements to her game.

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However, Raducanu has outrightly denied it and stated that people see only what she is doing off-court and don’t acknowledge her efforts on the court.

Billie Jean King’s advice for Raducanu

The 2021 US Open champion is looking for her fifth coach in 16 months, and this has affected Raducanu’s performance on the Tour. Apart from that, recurring injuries have also hindered her progress. Currently, a wrist injury has forced her to drop out of the Billie Jean King Cup.

Recently, the founder of the WTA, Billie Jean King, gave Raducanu some valuable advice to regain her form on the Tour. The American legend advised her to find a coach who will stay through her ups and downs. She believes in her capabilities and feels that she needs to work with someone who doesn’t want to be there for ‘agendas’ but for the player’s growth.

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Do you think finding a consistent and resilient coach will help Raducanu challenge for the majors once again?