Emma Raducanu Could Become The Most Influential Teenager in The World After £3 Million Vodafone Deal

Published 12/27/2021, 1:30 AM EST
Sep 4, 2021; Flushing, NY, USA; Emma Raducanu of Great Britain celebrates against Sara Sorribes Tormo of Spain (not pictured) on day six of the 2021 U.S. Open tennis tournament at USTA Billie Jean King National Tennis Center. Mandatory Credit: Geoff Burke-USA TODAY Sports TPX IMAGES OF THE DAY


19-year-old Emma Raducanu is one of the most famous names on the planet. The British tennis star shot to stardom when she won the US Open this year as a qualifier. In fact, Raducanu is the only singles qualifier in history to reach the semifinal and final of the US Open. Moreover, Raducanu won the championship without dropping a single set, a feat Serena Williams achieved in 2014.

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Ever since her win, Raducanu has become extremely popular, her undoubted potential and young age definitely a factor in the same. Thus, several companies have offered her partnerships and endorsement deals.

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Emma Raducanu secures another huge endorsement with Vodafone

The latest company that Emma Raducanu has signed a deal with is communications giant Vodafone. The £3 million, as per the Daily Mail, will have Emma carry the company’s logo everywhere she goes, starting from February.

FILE PHOTO: British tennis player Emma Raducanu poses during the world premiere of the new James Bond film “No Time To Die” at the Royal Albert Hall in London, Britain, September 28, 2021. REUTERS/Toby Melville

Moreover, the negotiations between the teen Grand Slam champion and Vodafone had been going on for a few weeks. The IMG talent management company handles represents Emma Raducanu. In fact, Raducanu’s handler, Max Eisenbud, is also the one behind Maria Sharapova‘s business deals.

Raducanu is extremely successful and young, and she also comes off as a down-to-earth person. Moreover, young people all over the world aspire to emulate her, which has led to her incredible rise in popularity.

Raducanu also speaks fluent Mandarin. The teenager has Chinese and Romanian roots and her popularity in those areas will be another green signal for corporations.

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Emma Raducanu is one of the most marketable teenagers on the planet

Emma Raducanu was also named the BBC Sports Personality of the Year this month for her achievements in sport. She has several other brands attached to her name now.

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Emma has a £100,000 per year contract with sports apparel giant Nike. According to their deal, Nike provides Emma with all her clothing and shoes for her matches. Moreover, Raducanu is also an ambassador for Dior’s womenswear collections, and even endorses their skincare products.

Britain’s Emma Raducanu poses with the U.S. Open tennis championship trophy after her match against Leylah Fernandez of Canada in the women’s singles final the 2021 U.S. Open tennis tournament at USTA Billie Jean King National Tennis Center in New York, U.S., September 11, 2021. Picture taken September 11, 2021. Michael Frey/Handout via REUTERS THIS IMAGE HAS BEEN SUPPLIED BY A THIRD PARTY.

Her rackets are provided by Wilson Blade, and her deal with the brand is projected to be worth another £100,000. In fact, Emma Raducanu is also the global ambassador for British airways.

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Raducanu’s success is quite well-deserved. However, the star still has a long way to go on the circuit and a lot of points to prove, going forward.

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Samarveer Singh

222 articles

Samarveer Singh is a tennis writer at EssentiallySports. Holding a degree in English Literature and a diploma in Fitness Sciences and Training, Samarveer is obsessed with tennis and basketball. He is also an automotive writer at HotCars.

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