Emma Raducanu Joins Maria Sharapova’s Elite League with Tiffany and Co Following US Open Success

Published 09/21/2021, 1:22 PM EDT
Sep 11, 2021; Flushing, NY, USA; Emma Raducanu of Great Britain celebrates with the championship trophy after her match against Leylah Fernandez of Canada (not pictured) in the women’s singles final on day thirteen of the 2021 U.S. Open tennis tournament at USTA Billie Jean King National Tennis Center. Mandatory Credit: Robert Deutsch-USA TODAY Sports


Emma Raducanu is having the time of her life as her phenomenal year continues. She was just announced as the newest ambassador for Tiffany & Co., a luxury jewellery business. Tracee Ellis Ross, Anya Taylor-Joy, and, most recently, Beyoncé and Jay-Z are among Tiffany & Co’s brand ambassadors.

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Emma Raducanu is the new face of Tiffany & Co.

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Emma Raducanu has been appointed as Tiffany & Co.’s newest ambassador. The news was revealed during British Vogue and Tiffany’s annual Fashion and Film event. The occasion was held on Monday, September 20 at the Londoner Hotel in Leicester Square.

Sep 11, 2021; Flushing, NY, USA; Emma Raducanu of Great Britain celebrates with the championship trophy after her match against Leylah Fernandez of Canada (not pictured) in the women’s singles final on day thirteen of the 2021 U.S. Open tennis tournament at USTA Billie Jean King National Tennis Center. Mandatory Credit: Robert Deutsch-USA TODAY Sports TPX IMAGES OF THE DAY

Raducanu won the Women’s Singles at the 2021 US Open and became the first British woman to win a major singles championship since 1977. Raducanu rose 127 places in the Women’s Tennis Association rankings, from 150th to 23rd, following her victory over Leylah Fernandez. She’s currently ranked World No. 22 by the WTA.

“It’s such an iconic brand and one that I’ve felt connected to for quite some time,” she said. “I wore the ring, bracelet, earrings and cross necklace throughout the tournament. These pieces will always be very special to me,” she told vogue after signing the contract.

Furthermore, the tennis champion said it was a “honour” to be a part of the company in an Instagram post. Raducanu wore Tiffany diamond earrings and a monochromatic Chanel outfit to her first Met Gala occasion.

Other ambassadors of Tiffany and co.

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WESTWOOD, CA – SEPTEMBER 16: Tennis Player Maria Sharapova arrives for the Premiere Of Fox Searchlight Pictures’ “Battle Of The Sexes” at Regency Village Theatre on September 16, 2017 in Westwood, California. (Photo by Greg Doherty/Patrick McMullan via Getty Images)

After having a spectacular 2008 season, Maria Sharapova signed a two-year contract with Tiffany and co. The Russian is a five time grand slam champion. The former world number 1 wore eight pairs of Tiffany & Co. earrings at the four Grand Slams, Wimbledon, the US, French, and Australian Open—for two years in a row.

When asked about her major contract deal with Tiffany, Sharapova jokingly replied, “Beauty sells. I have to realize that’s part of why people want me. I understand it. It’s fine. I’m not going to make myself ugly.”

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Tennis players are usually chased by brands following successes at grand slam events. Thus, Emma Raducanu, the 18-year-old teenager, got a lucrative deal with Tiffany & co.

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Atri Bhatt

161 articles

Atri Bhatt is a tennis author at Essentially Sports. He is pursuing his Master's degree in Sports Management from Deakin University, Australia. In addition to critically analysing the game, he also plays tennis professionally.

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