Canadian tennis star Eugenie ‘Genie’ Bouchard has been on and off the WTA tennis tour for several years now. The former World No. 5 hasn’t participated in the 2021 season since March due to a shoulder injury at the Monterrey Open towards the beginning of the year.

There’s no doubt that she’s been hard at work to return to the court. Meanwhile, her social media presence has increased in her absence, much to the delight of fellow WTA stars.

Eugenie Bouchard teases New Balance x Bandier collaboration

New Balance, one of the most popular shoe brands in sports, has chosen Eugenie Bouchard to be the face of their new campaign. Titled ‘Her Advantage’, it is their collaboration with Bandier, the activewear retailer from New York.

Trending

‘RIP’ – Heartbroken Brother of John McEnroe Mourns ESPN Legend’s Tragic Death Who Last Tweeted About Coco Gauff

April 21, 2024 02:43 PM EDT

Serena Williams’ Husband Alexis Ohanian Gushes Over Her Pink Attire as Part of Nike’s Latest Endeavor

April 23, 2024 05:55 PM EDT

Darwin Blanch: How Father’s Relentless Efforts for His Brother Ended up Becoming a Boon for Rafael Nadal’s Opponent

April 24, 2024 06:52 PM EDT

Madrid Open 2024: Ugo Humbert vs Botic Van De Zandschulp; Preview, Head-to-Head, Prediction

April 26, 2024 07:18 AM EDT

Do Darwin Blanch’s Siblings Play Tennis? Everything to Know About the Young American’s Power-Packed Family

April 25, 2024 01:54 PM EDT

Get instantly notified of the hottest Tennis stories via Google! Click on Follow Us and Tap the Blue Star.

Follow Us

The ‘Her Advantage’ collection presents active apparel designed to empower women on the court, as well as off it.

“Both the campaign and collection were designed to empower women to feel strong and confident, and that’s something that’s always been important to me on and off the tennis court,” said Bouchard.

Eugenie Bouchard Labels Novak Djokovic a ‘Cry Baby’ and Rafael Nadal a ‘Beast’

Genie posted the images on her Instagram profile, and she definitely got the internet talking. She also posted a New Balance x Bandier hoodie in the post.

Fellow Canadian star Bianca Andreescu showed her love for the news by commenting with a pair of eyes emoji on the post. 7-time Grand Slam champion Venus Williams was not too far behind, either. She expressed her appreciation for the new apparel and Genie sporting it through the fire emoji.

‘Genie’ looks strong as she prepares for her comeback

Genie Bouchard has been off the tennis court since her shoulder injury back in March. Sadly, the gravity of the injury was such that the Canadian star was unable to hold a racket for five months.

That is all set to change, as she sent out a positive update on her health three weeks ago, on her Instagram profile.

The first-ever Canadian-born player to reach a Grand Slam singles final back in 2014, Bouchard revealed that she soon would return to her tennis training as well.

Even though this means that fans are quite unlikely to see ‘Genie’ on tour in Melbourne in January next year, the entire tennis world waits with bated breath for her return to the court.

Eugenie Bouchard Shows Rafael Nadal, Roger Federer, Novak Djokovic and Serena Williams’ Unique Display at Indian Wells