‘Forge Your Own Path’- 42-Year-Old Venus Williams Continues to Make It Big in Fashion World as She Initiates a New Campaign

Published 09/22/2022, 11:34 AM EDT

Venus Williams has had a remarkable career on the court, with seven Grand Slam titles to her name. She has also won 14 doubles titles, all with her younger sister Serena Williams, and four Olympic gold medals.


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Similarly, the elder Williams has long been on top of her fashion game. She is a successful entrepreneur and the proud owner of two companies. The American tennis player has an active clothing line called ‘EleVen by Venus,’ as well as an interior design firm called ‘V Starr Interiors.’


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Venus Williams’ first Lacoste campaign

Early this year, the American tennis star revealed her partnership with the prominent French company “Lacoste.” She joined Novak Djokovic and Daniil Medvedev, two of the world’s finest tennis players, as Global Company Ambassadors for the well-known brand.


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Lacoste recently took to Instagram to announce a new apparel collection in collaboration with Venus Williams. The brand’s latest commercial video sees Williams discussing the connection between life and sports.

“Life is sport and sport is life. It’s about experiences. Making the time for those you love. It’s about making my life bigger. Forge your own path and see where that takes you”, Says Venus Williams.

The French label’s objective is to combine fashion and active wear, and Williams is the face of the campaign.

Some interesting facts about Venus Williams

In 1994, the former world number one began her professional tennis career. However, the former World No.1 arrived in no time when she reached the US Open final on her maiden attempt in 1997.

Williams’ power and athleticism drew the attention of the general public to tennis by being a pioneer as an African-American tennis champion. She made history in 2002 when she became the first black tennis player to be named world No. 1.

Tennis – Wimbledon – All England Lawn Tennis and Croquet Club, London, Britain – June 28, 2022 Venus Williams of the U.S. is pictured in the stands ahead of the first round match between Serena Williams of the U.S. and France’s Harmony Tan REUTERS/Matthew Childs

Venus Williams and her younger sister, Serena Williams, the 23-time Grand Slam winner, bought a modest investment in the Miami Dolphins in 2009. That is when she began to mature off the court and is now a well-known businesswoman. Her accomplishment is not only based on this. In addition, the tennis legend earned a fashion and a business degree in 2007 and 2015, respectively. The older Williams has long been regarded as a trailblazer in the struggle for equal prize money for women.


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Watch this story- ‘Playing Through the Pain..’- Serena Williams Disclosed How a Traumatic Battle With an ‘Unseen’ Disease Badly Affected Her Winning Chances

Last but not least, in 2010, Venus Williams became a New York Times best-selling author.


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Payal Ahuja

28 articles

Payal Ahuja is a Tennis Author at EssentiallySports. She has extensive experience in delivering lectures as a faculty for tests like GRE, GMAT, TOEFL, and IELTS. Payal is an avid sports fan, with a particular interest in tennis and cricket.