The rise of American tennis sensation, Coco Gauff, has been unprecedented. Making Grand Slam main-draw debut as a 15-year-old, she defeated legend Venus Williams in her first-ever major match. Since then, she’s been on the rise and tasted success finally last month. The 19-year-old won this year’s US Open to clinch her maiden Grand Slam title. Following this big achievement, Gauff has another surprise in store for her fans in collaboration with her sponsor!

The American star has been associated with the Boston-based footwear company, New Balance, which hit $4.4 Billion in sales last year. According to their deal, she earns millions from her deal with the footwear giant. Recently, a major update dropped on Gauff’s association with New Balance.

New Balance releases a new look of Coco Gauff’s ‘Coco CG1 Gears’

Ahead of Gauff’s favorite festival, Halloween, the multi-billion dollar company has showcased another look of Coco CG1 Gears that will be launched in a few days. New Balance has gone with the ‘Spooky Season’ colorway for the new collection. It features a jet black color combined with dark purple and gives a more ominous look to the shoe.

Further, the shoe also features Gauff’s name along with the N logo and New Balance script. Gauff will sport this new collection of shoes at the WTA Finals. It will be available from October 6 via New Balance at a price of $170.

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Gauff also released the new look of her collection on her official Instagram handle. She re-shared New Balance’s post via a story on her official Instagram handle. This collection comes just days before her favorite holiday, Halloween, is celebrated. Last year, she donned a special avatar on this occasion.

Coco Gauff surprised fans on Halloween last year

In 2022, the 19-year-old Gauff had a spooky surprise for her Marvel fans on Halloween. The American tennis sensation donned her favorite superhero costume for the occasion. She was dressed up like the Moon Knight. The now reigning US Open champion also took to Instagram to share glimpses of her look, saying, “I swear to protect the travelers of the night.”

On the tennis front, Gauff is currently in Beijing where she’s playing in the China Open. She has reached the pre-quarterfinals of the tournament after a hard-fought win over Petra Martic. In the next round, she’ll face Veronika Kudermetova. Can Gauff find success in China? Let us know your views in the comments below.

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