“Hard-Work, Practice, and Determination”: Serena Williams Takes an Initiative to Empower eSports Players’ Community

Published 11/05/2021, 12:28 AM EDT
SAN JOSE, CALIFORNIA – FEBRUARY 22: Serena Williams speaks on stage during keynote conversation at 2019 Watermark Conference for Women Silicon Valley at San Jose McEnery Convention Center on February 22, 2019 in San Jose, California. (Photo by Marla Aufmuth/WireImage)


23-time Grand Slam champion Serena Williams is inarguably one of the most impactful sports personalities in the world. Accordingly, she has now decided to pass down her experience to the younger generation. For this, Serena has partnered with Cloud9 and will coach its Training Grounds ‘Champion’s Mindset’ course. 

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Notably, Cloud9 is the leading program for the development of eSports players, whose Training Ground program received enormous success in online seminars last year. Hence, it is now on its way to becoming a part of the afterschool curriculum free of cost. And who better to teach Champion’s Mindset than the tennis queen Serena Williams herself.

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Serena Williams takes a new initiative in the eSports category

In this course, Serena helps young eSports players to understand the importance of Champions Mindset. Moreover, she also provides details on how to build one. Given the course’s purpose, the 40-year-old is happy to help.

“Hard-work, practice and dedication are so important when you’re working to become the best and make your dreams come true, whether that be in sport or something different,” Serena said. “As an advisor on Cloud9, I am excited to team up on their Training Grounds program to help nurture these skills in students everywhere.”

Tennis – Australian Open – Melbourne Park, Melbourne, Australia, February 16, 2021 Serena Williams of the U.S. in action during her quarter final match against Romania’s Simona Halep REUTERS/Asanka Brendon Ratnayake

Indeed, such lessons from Serena will lay the foundation for a better eSports players’ community. That is why Samir Bolar, Executive Director at Training Grounds, is also excited to get Serena on board.

“We’re thrilled to partner with Serena Williams, truly one of the greatest tennis champions of all time, to teach our coaches the best way to inspire and train aspiring young athletes,” Bolar said. “As we transition our Training Grounds program into schools, Serena’s ‘Champion’s Mindset’ course will be an essential coaching tool in developing young gamers that are goal-oriented, healthy, and resilient.”

Unquestionably, the American tennis queen has inspired millions off the court to pursue their dreams. And partnering with Cloud9 is another addition to her evergreen legacy.

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When will Serena return to the tennis tour?

Until now, Serena has not announced when and where she could return in 2022. However, fans hope to see her compete at the first annual Grand Slam, the Australian Open, next year.

Tennis – Australian Open – Melbourne Park, Melbourne, Australia, February 18, 2021 Serena Williams of the U.S. leaves the court after losing her semi final match against Japan’s Naomi Osaka REUTERS/Loren Elliott

So far, the American legend has imparted her Champion’s Mindset in tennis, business, and now in encouraging the youth. Hopefully, many will follow in her footsteps to realize their goals in the sporting world. Indeed, Serena’s legacy will live long not in tennis but in the entire sports community. All Hail, Serena!

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Watch this story: How Serena Williams and Venus Williams Grew Up in Compton

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Purav Joshi

1357 articles

Purav Joshi is a Senior Tennis author at EssentiallySports. Having a degree in Films, Television and Media Production, he guided his passion for writing and journalism into the sport of aces and rallies. With over 2 years of experience as a copywriter, Purav has authored over 1000 tennis articles.

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