Serena Williams, the 23-time Grand Slam champion, is a legend in tennis, but she is much more than that. She is a mother, a wife, and a businesswoman. The four-time Olympic gold medalist is one of the most influential business personalities and investors. Further, Williams constantly puts in efforts to expand her reach. One such example is her recent entry into the food industry.

A few days ago, Serena broke the news of her investment in a San Francisco-based company, Just Egg. Besides the investment, she also took the responsibility of being the face of their advertisements.

Serena Williams with Just Egg

Williams recently took to Instagram to inform her fans about the ‘Really good eggs’ campaign. She shared a clip from the advertisement of one of the products and wrote, “I pay a lot of attention to what goes in my body. That’s why I’m excited to partner with Just Egg.”

“They make healthy, sustainable options accessible to all. JUST Egg is making a real difference, and these eggs are tasty,” she added.

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She also shared the behind the scenes of the shoot on her stories. She was seen cooking and saying, “These eggs are really delicious.” Following that, Williams started reading the contents of the product and had a discussion with the staff about mung beans, which happen to be one of the essential ingredients.

Jake Gyllenhaal, Williams’ co-investor

Just Egg founded in 2011 is a company that develops and markets plant-based alternatives to conventionally produced egg products. Further, they have collaborated with several famous personalities. One of them is the Hollywood star, Jake Gyllenhaal. In fact, he starred alongside the former World No.1 in a recent commercial.

Gyllenhaal and Williams in the commercial play the parts of two individuals who are heavily invested in controlling their every meal. Though later they disclose that all they have been using to bring the balance in their diet is Just Egg products.

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In addition, the company recently touched the valuation of 3 billion dollars and most probably will introduce the products to the market in the fourth quarter of this year. However, Just Egg will certainly face heavy competition in the market of meat substitutes.