Serena Williams, idolized for her game, lifestyle, social work, and fitness, has added yet another vertical in her life. The investor of “Tonal”, a fitness brand is launching its Women oriented campaign “Strength made me”. The ad will air at the Super Bowl. It would be Tonal’s 1st airing in on the big stage, as stands as Serena’s 3rd advert in the Super Bowl.

While a 30-sec advert is already out, its main aim is to capture a large audience by presenting it in Sunday’s NFL championship game. Alexis Ohanian shared the advert on his Instagram story, praising his wife, Serena Williams.

In her Tonal ad, Serena is working out with Tonal equipment, while encouraging the viewers to push forward with her voiceover. The commercial celebrates women being strong both physically and mentally, just like its endorser.  

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Serena Williams and Alexis Ohanian as the investor

The tennis ace has varied investments through her Serena Ventures founded in 2014. The pro tennis player already was 2nd highest-paid woman athlete as per Forbes. With this, the businesswoman has reached new highs on the richest list.

Serena Williams, 40, accepting her limitations, age-wise said in an interview. “I would see companies pop up, like Instagrams and Snapchats, and wanted to understand how I could get on those cap tables,” referring to the lists of a company’s investors put together by venture capital firms. “I asked around, did my due diligence, (and) then started investing.”

Similarly, her husband, who is a winner of 30 under 30 in consumer technology, has investments in more than 50 startups. His investments include Ladder, Bitclout, Early Bird, Polygon Technology, etc. the Co-founder of Reddit runs his investment through the primary organization “Seven Seven Six”

The power couple is also seen investing in Cryptocurrency and NFT’s.

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