‘Lululemon is The One For Me’: Leylah Fernandez Becomes First Global Ambassador for the Apparel Brand
Follow Us
19-year-old Leylah Fernandez has certainly achieved a lot at a young age. Not only was the Canadian star the US Open finalist in 2021, but she also has a WTA title already.
Now, with her rising popularity, brand endorsements were surely going to come knocking at her door, as they have. It’s official- Leylah Fernandez is now the face of Lululemon Athletica, one of the biggest athletic apparel retailers in North America.
In fact, this endorsement is even important to Fernandez on a personal level, going back to her childhood.
ADVERTISEMENT
Article continues below this ad
Leylah Fernandez will usher Lululemon into tennis
Lelyah had always wanted to wear clothes by Lululemon while growing up. Amazingly, she has seemed to manifest that wish into a reality, now that she will be leading the brand’s official push into tennis with her sponsorship.
Fernandez expressed how she “wanted to be original, different from the tennis players”. Thus, in wanting to be her own person, she decided to sign with Lululemon, instead of the usual apparel giants.
Trending
Madrid Open: Disappointed Coco Gauff Fans Demand Rightful Streaming of Her Intense Encounter Against Madison Keys
April 29, 2024 06:39 PM EDT
Roger Federer Makes Vacation Debut in Exotic Nation With Wife Mirka and Children as Family Continues to Be Top Priority
April 29, 2024 06:44 PM EDT
Madrid Open: Rafael Nadal’s Wife Maria and Sister Mariabel Burst Into Tears After Hearing His Farewell Speech In-Front of Home Crowd
May 01, 2024 12:02 AM EDT
Madrid Open 2024: Taylor Fritz vs Francisco Cerundolo; Preview, Head-to-Head, and Prediction
May 01, 2024 09:32 AM EDT
Madrid Open 2024: Aryna Sabalenka vs Mirra Andreeva; Preview, Head-to-Head, and Prediction
May 01, 2024 09:43 AM EDT
Get instantly notified of the hottest Tennis stories via Google! Click on Follow Us and Tap the Blue Star.
Follow Us
Then, Lululemon decided to focus on tennis-centric apparel to begin their formal push into tennis. In order to do so, they were looking for a big name to sign with them, and Fernandez wanted to be it. “Lulelemon is the one for me,” she had told her agents.
I’m so excited to announce that I’ll be training, playing, and living in @lululemon from here on out.
What should I wear at the @AustralianOpen? pic.twitter.com/Kn6XbiDmc3
— leylahfernandez (@leylahfernandez) January 11, 2022
Michelle Davies, the vice-president of Lululemon’s marketing and partnerships department, stated that Fernandez “holds a special place in our hearts”. For Lululemon, the partnership is about the values the brand and Leylah Fernandez share. Moreover, both parties look forward to what they create together, going forward.
Leylah Fernandez Admits She ‘Still Can’t Accept the Defeat’ at US Open Against Emma Raducanu
For the apparel brand, “the timing of the stars did align”, as they wanted to sign only with athletes they shared their values with. Thus, Leylah Fernandez signing up with them came at exactly the right time.
Fernandez is Lululemon’s first global ambassador
Even though the brand already has somewhat of a presence in the sport, Fernandez is going to be their first global ambassador.
In fact, soon after the Australian Open, the brand will launch its first tennis-centric capsule collection with Fernandez. Stating how Leylah “is such an asset” to their brand, Davies described how the World No. 24 will be sporting their threads soon and provide valuable feedback for the same.
ADVERTISEMENT
Article continues below this ad
Leylah Fernandez becomes @lululemon ‘s first global ambassador, as it looks to launch its first ever tennis specific collection for both men & women.
Leylah said she sees this deal ‘as power move’ and has enrolled online at Indiana University East to pursue a business major pic.twitter.com/vhSyi29wKH
— Tennis news sometimes (@yampapii) January 12, 2022
Similarly, as a perfectionist, Leylah hopes to “be a big impact” and “help in the designs”, going forward. Moreover, Fernandez wants to remain focused on tennis, and help change and tweak the apparel in ways that bolster her confidence on the court.
ADVERTISEMENT
Article continues below this ad
In the end, Fernandez joked how the Lululemon team will help her be more fashionable. “I don’t know how to match colors together,” she jokingly stated. “I see Lululemon as a power move for me,” Leylah Fernandez stated.
WATCH THIS STORY: A Look Back at Emma Raducanu’s 2021 Spotlight Moments After US Open Glory