British tennis sensation Emma Raducanu yesterday added yet another brand to her long list of endorsements. The 19-year-old took to Twitter to announce her latest partnership with communications giant Vodafone. 

Raducanu came into the limelight following her scintillating 2021 US Open victory. Entering the main draw as a qualifier, she cruised over her opponents to clinch her maiden Grand Slam without dropping a set. In the process, she became the first qualifier in the Open Era to win a major.

Emma Raducanu partners with Vodafone

On the 7th of March, Raducanu posted that she will be the ambassador of the tech giant’s ‘Play your Way to Wimbledon’ campaign. With Vodafone by her side, Emma will work together with the Lawn Tennis Association(LTA) and Wimbledon to inspire budding tennis players. 

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In a short clip for the commercial, the Brit opted for a red-white outfit as she hit a forehand drive from the baseline. 

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“Excited to work with Vodafone UK as their ambassador for Play Your Way to Wimbledon. Through this tournament, we’ll work with LTA & Wimbledon to inspire future tennis stars. Bromley is where it all started for me! Are you ready to Feel The Connection?”

As per the reports, Emma’s deal was worth $3.9 million a year. The deal is an addition to Emma’s long list of endorsements. Apart from Vodafone, Emma is also the brand ambassador for sports brand Nike, British Airways, Evian, French luxury fashion house Dior, and jewelry brand Tiffany & Co. 

Raducanu on the tour post her 2021 US Open win

Emma Raducanu became one of the most celebrated players on the WTA tour following her US Open win. However, that roaring form seemed short-lived. Following her US Open triumph, Emma entered the Indian Wells Masters in October. Entering the tournament as the 17th seed, the teenager was shown the exit way in the second round itself. 

Raducana ended the 2021 season on a disappointing note as she suffered a quarterfinal exit at the Transylvania Open before losing in the second round at WTA Linz.

Emma’s struggles with form continued this year as well at the Sydney Tennis Classic, where she lost in the round of 32.  Even at the Australian Open, Raducanu had a tough run as she lost in the second round to Danka Kovinić. At the upcoming Indian Wells Masters, the rising British sensation could meet the in-form Dayana Yastremska in her opening match.

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